Peter Chibisov

+ 360 brand plan development, implementation and execution (DV360, Youtube, SoMe, Trade marketing, TV, Print, Influencers). Result: +217% in sales YTD + Demand planning and portfolio management, including launch pipeline. + Marketing budget creation and execution - in cooperation with functional teams and agencies. + E-commerce (SEO, SEA, CRM, owned SoMe management, Google Analytics); Launched a webstore, relaunched old website without traffic loss. + Managed 300+ SKUs and marketing budget of 7mln USD.

Responsibility: Open new office from scratch (find location, sign agreements, hire 3 employees). Develop and execute regional advertising campaigns (online and offline communications, POSMs, “buy and get” promotions, etc). Results: + Business became profitable in 3 months. + ROI level reached 131% in 5 months after opening

+ P&L elaboration and following. + Logistics management and negotiations with suppliers. + Commercial strategy elaboration and management, SKU portfolio management and brand promotion, cross-function coordination in B2B and B2C. + Key account subordinate from the OOH commercial division. Results: + Restructured commercial strategy turned detrimental business into profitable in 4 months. Sales increase +8% each month. + Webstore is in top5 Google browser by more than 100 requests (SEO, SEA).

+ Implement product marketing projects and tools for brands: President, Galbani to meet brand profitability targets. + Market segmentation and brands positioning based on qualitative and quantitative researches. + Product P&L, cost analysis. Brand budget responsibility (1.7M EURO) + Retail panel analysis (MEMRB, NIELSEN). + Development and execution of the national/regional consumer promotions, creation of advertising campaigns (TV, co-sponsorships, POSM, digital).