Peter Heytler

Under one-year contract, managed all Variable Marketing, Dealer Contest, and much of Fixed Marketing activities for Ford Export & Growth Division. Developed and implemented dealer-specific incentive programs for 127 Ford dealerships in over 70 countries. Responsible for resolution of incentive-based conflicts arising between Ford and its dealers stemming from program execution, improper claims, or sales irregularities. Oversight responsibility for all data handling and dealer incentive claims.

At GM, collected and analyzed monthly and annual sales, production, and product flow forecasts by vehicle model and market in 72 countries. Ascertained sales projections, production capabilities, and shipping constraints under various potential economic scenarios. Compiled global vehicle sales statistical data and forecasts for delivery to senior management and the press. Led bi-annual surveys of sales performance criteria of GM products in key markets. Designed extensive software packages to analyze sales.

Headed market research relating to North America, including forecasting, industry trend analysis, competitor and consumer behavior analysis, and macroeconomic trend analysis for 9th largest global automotive supplier with facilities in 27 countries. Composed monthly statistical reports and forecasting of company and competitor product sales. Summarized major industry events and provided macroeconomic trend analysis. Created comprehensive analyses of competitors. Orchestrated vehicle benchmarking activities.

Performed primary market research, analysis, and projections for various high-technology clients ranging from startups to Fortune 100 firms for small, yet aggressive, marketing group. Conducted detailed examinations and forecasts of worldwide markets, sources, technologies, applications, alternatives, and value chains for semiconductor, fuel cell, communication chipset, solar panel, chemical, high-end consumer appliance, and electric utility industries, including strategic recommendations for clients.

Launched company providing trend predictions in advanced manufacturing technologies and scrutinizing economic justification issues involved in implementation of high-technology processes. Performed consulting relating to intellectual property issues. Garnered trade association commissions for report preparation and distribution.

Led and participated in projects in division dedicated to aiding economic development and providing industry research Michigan-based organizations. Responsible for transfer of intellectual property from Engineering College into industry via licensing. Supplied comprehensive analyses/forecasts of automotive and high-tech industries, providing primary and survey-based research, data analysis, interpretation, and presentations. Generated international studies of stamping, molding, and BIW assembly practices.

Econometrics

Developmental macroeconomics