Peter Vendrig

Responsible for the sales and marketing activities of the company in the European region, excluding the UK.

Responsible for revenue and margin BtoC en BtoB. Responsible for the commercial policy, preparing budgets, sales and account plans. Member of the Management Team. Managing and coaching the regional managers. Responsible for key accounts retail such as: Intratuin, Garden Retail Services, Praxis, Hornbach, Gamma, Barbecueshop.nl, Cookoutshop.nl. Key accounts BtoB are for instance: ING (Rentepunten), Heinz, Coca-Cola, Heineken. Generating new business in internet-, petrol-, food-, BtoB.

Leading Sales & Customer Support team (12 employees). Responsible for (European) key retail accounts such as Ahold, VendexKBB, AS Watson. To generate new business. Control and supervision of the account / project teams.

Responsible for the sales team (office and field), 2 customer service and product managers (24 employees). Member of the Management Team. Managing key accounts, initiate new business (organizations and specialists). Trade Marketing (catalogues, brochures, exhibitions, concepts and tailor made shelf plans). Cooperate with the own buyers concerning updating and the expansion of product assortments. Purchase and implementation of CRM software and catalogue software.

Managing team. Relationship management. New business and business development. Building a network of dealers. Marketing: involved in sponsorship of golf, tennis and cycling races. Marketing plan written for my marketing studies NIMA-C: "How Terberg Leasing can maintain its position in the top 10”. This plan was successfully implemented. Reporting to the Commercial Director.