Loick Mariette

Key executive committee member reporting directly to the CEO, responsible for driving the global expansion of Elag Group by devising a comprehensive long-term sales and marketing strategy and an annual portfolio activity plan. Identifies the key markets and devises relevant routes to market. Builds a high-performing commercial structure by recruiting top-tier commercial managers and executives. Oversees the commercial performance of the group.

Part of the EMEA team, main mission is to develop strategic annual IAP and 3 years IBP commercial and multi-brand plans. Define specific RTM and establish Business branches when relevant. Deliver over proportioned business growth and super premium Brands equity through high margin pricing strategy. Omni-channel approach and perfect brand execution in POP. High level Key Account plans (Offtrade and Ontrade) and 360 E-commerce & Digital strategy for multi-brand content. Full P&L Accountability.

Responsible to develop, implement the Route/Go to market and established the Swiss subsidiary after having assessed the market potential. Main mission was to ensure the financial and commercial performance through annual IAP and 3 years IBP strategic. Value pool mapping per segment and pricing definition. Development and implementation of the Sales and Marketing strategic plans by leading and motivating the team, P&L, Omni-channel strategy development (BtoB and BtoC), Premium Brand Portfolio strategy.

Managed Top Swiss and International Key Accounts through high level KAs business direct relationships and negotiations including P&L. Developed KPIs tools aimed to manage and to control ROI of trade incentive programs and brand activations. Lead a cross functional team (12 people) responsible for Trade Engagement. Lead and manage the strategic development and execution of all POS Retail marketing material with 43 markets exposure. Development of sales and communication tools, merchandising guidelines.

Specialization in Marketing Strategy, Communication and e-Business