Peter Wiszniewski

- Identifying and delivering a fully integrated marketing strategy to build awareness and loyalty - Reviewing market research to anticipate competition and market trends and translate consumer attitudes into new directions. - Creating and managing marketing budgets - Overseeing an online SEO program, including tagging content and identifying keywords to be used in paid and organic search.

- Development of and implementation of the marketing plan focusing on creating product and brand demand, understanding external constituents and effectively presenting company or/and product information. - Tracked and suggested ways to improve KPI’s - Reported business results including KPI’s and relevant information on retail/marketing/product strengths and opportunities on weekly basis to the Creative Director - Provided in-depth market, industry and competitive analysis and product positioning

- Defined the marketing strategy for the brand - Designed and Implemented targeted peer-to-peer communications, branding events PR activities, sampling and trade support. - Responsible for agency briefings, schedule management, campaign evaluations and success metrics for the brand. Supervised and supported local online activities, monitor competition, analyse of best practices, cross-search by category and new trends. - Category data analysis

- Responsible for store operations including inventory, sales, and activity reports. - Assisted in training and developing of the team, providing them with brand knowledge - Inspired and developed individuals to maximize sales through consistently promoting culture of customer service excellence and cross-selling techniques. - Worked as part of a team to meet individual sales targets and store objectives. - Developed employee work schedules.