Phil Eligio
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Phil Eligio
- Current 5 years and 11 months, since Jul 2020
Consultant
European Publishers Council
- 1 year and 6 months, Jan 2019 - Jun 2020
Head of Advertising
Adevinta
Setting the strategy for Advertising initiatives across the Adevinta group. • Installing strategies and practices to reverse long-term declining growth trend in advertising revenues • Establishing the global Advertising Centre of Excellence (ACE) • Developing the advertising business intelligence framework • Partnering closely with our Product and Engineering teams to develop world-class, data-driven commercial offerings • Applying Agile methodologies to management of international team
- 4 months, Sep 2018 - Dec 2018
Head of Advertising & Strategy
Mixcloud
Refreshing the advertising offering and returning revenue trends to growth, doubling advertising revenue run-rate within 4 months.
- 1 year and 8 months, Oct 2016 - May 2018
Director of Global Advertising Optimisation
Time Out
Leading Time Out’s drive for growth in global digital advertising revenues. • Strategic leadership across programmatic advertising, data, mobile • Development of digital advertising reporting and analytics function • Relationship owner with ad tech, clients and other demand partners • Leading development of digital advertising product and capabilities • Management of international team (London, New York, Sydney)
- 11 months, Nov 2015 - Sep 2016
Optimisation Manager
Guardian News & Media
• Global digital advertising inventory management and optimisation • Key commercial metric reporting, modelling and insights • Training the commercial team on global best practices • Deployment of advertising technology and practices to improve yield
- 2 years and 2 months, Oct 2013 - Nov 2015
Head of Commercial Optimisation, Guardian Australia
Guardian News & Media
Establishing and leading the Programmatic Trading, Ad Ops and Ad Tech team. Analysing advertising insights and data, highlighting trends and delivering solutions.
- 3 years and 9 months, Jan 2010 - Sep 2013
Digital Marketing Manager
Aussie Home Loans (a part of the Commonwealth Bank of Australia)
Management and optimisation of digital marketing. Digital acquisition and developing digital path to purchase and attribution modelling.
- 5 months, Aug 2009 - Dec 2009
Consumer Insights Analyst (Contract)
Yahoo!7
Developing proactive and reactive research and insights to aid sales and product development.
- 10 months, Nov 2008 - Aug 2009
Technology Integration Manager
Fumzup
Working hands-on in a start-up team, including technology integration, site analytics, conversion optimisation, marketing and reporting.
- 9 months, Mar 2008 - Nov 2008
Monetisation Strategist
Yahoo! Australia
Management and implementation of pricing strategy for digital advertising inventory. Supporting major client acquisition and retention.
- 2 years and 1 month, Mar 2006 - Mar 2008
Senior Research & Technology Executive
Initiative
Development of agency capabilities on ad effectiveness, weighted attribution modelling, CRM. Ongoing analysis of quantitative research.
- 1 year and 1 month, Mar 2005 - Mar 2006
Media Planner / Buyer
Initiative
Planning, buying, and implementation of media activities across Digital, Print, Radio, Television, and Outdoor.
Ausbildung von Phil Eligio
- Current 13 years and 5 months, since 2013
Delivering Innovation
Australian Institute of Management
- 3 years, Jan 2002 - Dec 2004
Communication
University of Western Sydney
Sprachen
English
C2 (Verhandlungssicher / Muttersprachlich)
German
A1-A2 (Grundkenntnisse)
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