Phil Eligio
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Phil Eligio
- Bis heute 5 Jahre und 1 Monat, seit Juli 2020
Consultant
European Publishers Council
- 1 Jahr und 6 Monate, Jan. 2019 - Juni 2020
Head of Advertising
Adevinta
Setting the strategy for Advertising initiatives across the Adevinta group. • Installing strategies and practices to reverse long-term declining growth trend in advertising revenues • Establishing the global Advertising Centre of Excellence (ACE) • Developing the advertising business intelligence framework • Partnering closely with our Product and Engineering teams to develop world-class, data-driven commercial offerings • Applying Agile methodologies to management of international team
- 4 Monate, Sep. 2018 - Dez. 2018
Head of Advertising & Strategy
Mixcloud
Refreshing the advertising offering and returning revenue trends to growth, doubling advertising revenue run-rate within 4 months.
- 1 Jahr und 8 Monate, Okt. 2016 - Mai 2018
Director of Global Advertising Optimisation
Time Out
Leading Time Out’s drive for growth in global digital advertising revenues. • Strategic leadership across programmatic advertising, data, mobile • Development of digital advertising reporting and analytics function • Relationship owner with ad tech, clients and other demand partners • Leading development of digital advertising product and capabilities • Management of international team (London, New York, Sydney)
- 11 Monate, Nov. 2015 - Sep. 2016
Optimisation Manager
Guardian News & Media
• Global digital advertising inventory management and optimisation • Key commercial metric reporting, modelling and insights • Training the commercial team on global best practices • Deployment of advertising technology and practices to improve yield
- 2 Jahre und 2 Monate, Okt. 2013 - Nov. 2015
Head of Commercial Optimisation, Guardian Australia
Guardian News & Media
Establishing and leading the Programmatic Trading, Ad Ops and Ad Tech team. Analysing advertising insights and data, highlighting trends and delivering solutions.
- 3 Jahre und 9 Monate, Jan. 2010 - Sep. 2013
Digital Marketing Manager
Aussie Home Loans (a part of the Commonwealth Bank of Australia)
Management and optimisation of digital marketing. Digital acquisition and developing digital path to purchase and attribution modelling.
- 5 Monate, Aug. 2009 - Dez. 2009
Consumer Insights Analyst (Contract)
Yahoo!7
Developing proactive and reactive research and insights to aid sales and product development.
- 10 Monate, Nov. 2008 - Aug. 2009
Technology Integration Manager
Fumzup
Working hands-on in a start-up team, including technology integration, site analytics, conversion optimisation, marketing and reporting.
- 9 Monate, März 2008 - Nov. 2008
Monetisation Strategist
Yahoo! Australia
Management and implementation of pricing strategy for digital advertising inventory. Supporting major client acquisition and retention.
- 2 Jahre und 1 Monat, März 2006 - März 2008
Senior Research & Technology Executive
Initiative
Development of agency capabilities on ad effectiveness, weighted attribution modelling, CRM. Ongoing analysis of quantitative research.
- 1 Jahr und 1 Monat, März 2005 - März 2006
Media Planner / Buyer
Initiative
Planning, buying, and implementation of media activities across Digital, Print, Radio, Television, and Outdoor.
Ausbildung von Phil Eligio
- Bis heute 12 Jahre und 7 Monate, seit 2013
Delivering Innovation
Australian Institute of Management
- 3 Jahre, Jan. 2002 - Dez. 2004
Communication
University of Western Sydney
Sprachen
Englisch
Muttersprache
Deutsch
Grundlagen
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