Phil Eligio

Freiberuflich, Consultant, European Publishers Council
Frankfurt am Main, Deutschland

Fähigkeiten und Kenntnisse

Werbung
Advertising
Digital marketing
Management
Leadership
Vermarktung
English Language
Online Marketing
Media
Business reporting
Communication Skills
Creativity
Sales
Project Management
Excel
Word
Reporting

Werdegang

Berufserfahrung von Phil Eligio

  • Bis heute 5 Jahre und 1 Monat, seit Juli 2020

    Consultant

    European Publishers Council

  • 1 Jahr und 6 Monate, Jan. 2019 - Juni 2020

    Head of Advertising

    Adevinta

    Setting the strategy for Advertising initiatives across the Adevinta group. • Installing strategies and practices to reverse long-term declining growth trend in advertising revenues • Establishing the global Advertising Centre of Excellence (ACE) • Developing the advertising business intelligence framework • Partnering closely with our Product and Engineering teams to develop world-class, data-driven commercial offerings • Applying Agile methodologies to management of international team

  • 4 Monate, Sep. 2018 - Dez. 2018

    Head of Advertising & Strategy

    Mixcloud

    Refreshing the advertising offering and returning revenue trends to growth, doubling advertising revenue run-rate within 4 months.

  • 1 Jahr und 8 Monate, Okt. 2016 - Mai 2018

    Director of Global Advertising Optimisation

    Time Out

    Leading Time Out’s drive for growth in global digital advertising revenues. • Strategic leadership across programmatic advertising, data, mobile • Development of digital advertising reporting and analytics function • Relationship owner with ad tech, clients and other demand partners • Leading development of digital advertising product and capabilities • Management of international team (London, New York, Sydney)

  • 11 Monate, Nov. 2015 - Sep. 2016

    Optimisation Manager

    Guardian News & Media

    • Global digital advertising inventory management and optimisation • Key commercial metric reporting, modelling and insights • Training the commercial team on global best practices • Deployment of advertising technology and practices to improve yield

  • 2 Jahre und 2 Monate, Okt. 2013 - Nov. 2015

    Head of Commercial Optimisation, Guardian Australia

    Guardian News & Media

    Establishing and leading the Programmatic Trading, Ad Ops and Ad Tech team. Analysing advertising insights and data, highlighting trends and delivering solutions.

  • 3 Jahre und 9 Monate, Jan. 2010 - Sep. 2013

    Digital Marketing Manager

    Aussie Home Loans (a part of the Commonwealth Bank of Australia)

    Management and optimisation of digital marketing. Digital acquisition and developing digital path to purchase and attribution modelling.

  • 5 Monate, Aug. 2009 - Dez. 2009

    Consumer Insights Analyst (Contract)

    Yahoo!7

    Developing proactive and reactive research and insights to aid sales and product development.

  • 10 Monate, Nov. 2008 - Aug. 2009

    Technology Integration Manager

    Fumzup

    Working hands-on in a start-up team, including technology integration, site analytics, conversion optimisation, marketing and reporting.

  • 9 Monate, März 2008 - Nov. 2008

    Monetisation Strategist

    Yahoo! Australia

    Management and implementation of pricing strategy for digital advertising inventory. Supporting major client acquisition and retention.

  • 2 Jahre und 1 Monat, März 2006 - März 2008

    Senior Research & Technology Executive

    Initiative

    Development of agency capabilities on ad effectiveness, weighted attribution modelling, CRM. Ongoing analysis of quantitative research.

  • 1 Jahr und 1 Monat, März 2005 - März 2006

    Media Planner / Buyer

    Initiative

    Planning, buying, and implementation of media activities across Digital, Print, Radio, Television, and Outdoor.

Ausbildung von Phil Eligio

  • Bis heute 12 Jahre und 7 Monate, seit 2013

    Delivering Innovation

    Australian Institute of Management

  • 3 Jahre, Jan. 2002 - Dez. 2004

    Communication

    University of Western Sydney

Sprachen

  • Englisch

    Muttersprache

  • Deutsch

    Grundlagen

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