Philipp von Holtzendorff-Fehling


Angestellt, Chief Marketing Officer (CMO), ServiceMaster

Memphis, United States of America


- Talent Identification and Utilization - Prospecting / Lead Generation / Acquisition - B2C : B2B - Branding / Positioning / Advertising - Web Strategy / eCommerce / Social Media - CRM / Loyalty / Retention - Advanced Analytics / Consumer Insights - Agency Vendor Mgmt. - Alliances / Partnerships - Mergers and Acquisition [M&A] - General Management - P & L Mgmt. - Initial Public Offering [IPO] - Strategy / Consulting - Recognized speaker at marketing
leadership and CRM conferences in Europe & US


Professional experience for Philipp von Holtzendorff-Fehling

  • Current 6 years and 9 months, since Sep 2015

    Chief Marketing Officer (CMO)


  • Current 9 years and 7 months, since Nov 2012

    Chief Marketing Officer

    ServiceMaster / American Home Shield

  • 4 years, 2012 - Dec 2015

    Member of Advisory Board

    Customer Mobile

  • 4 years, 2011 - Dec 2014

    Advisory Board Member

    PreClarity, Inc.

  • 1 year and 11 months, 2011 - Nov 2012

    Chief Marketing Officer

    A.H. Belo/The Dallas Morning News

    Responsible for all of the company’s brands (B2C & B2B). Managed traditional and digital/social marketing/advertising/media, acquisition, cross- and upselling, retention, customer care/service, PR, pricing, market research, analytics, sponsoring, community barter agreements and event management. - Developed and implemented new initiatives around product re-positioning of niche products and pricing of the flagship product that deliver more than $6M incremental EBITDA in 2013.

  • 2011 - 2012

    Council Member

    Gehrson Lehrman Group

  • 2011 - 2012

    Member of Advisory Board

    Link Analytics

  • 2011 - 2011

    EVP, General Manager Communications & Board Member

    PreClarity, Inc.

    Strategy, Marketing, PR, Media, Direct Marketing, Strategic Partnerships, P&L Management, Business Development, M&A, etc.

  • 10 months, Apr 2010 - 2011

    Vice President Marketing

    T-Mobile USA

    Managed multi unit teams focused on operational Customer Relationship Marketing [CRM], Marketing Capabilities and Customer Intelligence. Restructured to manage Strategic CRM, Loyalty and Customer Revenue Maximization, incl. social media marketing. Guided and directed marketing across all products, services and channels while defending existing revenue streams. Manage annual base revenue [>$10B] as well as multi-million dollar budgets.

  • 8 months, Nov 2009 - Jun 2010

    Vice President Marketing / Sales Steering & Performance Management

    Deutsche Telekom AG, TMO

    Responsible for marketing, sales and business steering for eleven [11] countries to drive revenue streams, improve margins, product launches, team management, retail, upselling and customer care.

  • 1 year and 3 months, Aug 2008 - Oct 2009

    Vice President International CRM

    Deutsche Telekom AG, TMO

    Managed CRM strategy and planning team, international project teams and respective budgets. Led international performance management, benchmarking and best practice management across eleven [11] countries.

  • 3 years and 10 months, Oct 2004 - Jul 2008

    Head of CRM, Customer Care & Premium Segment


    Managed departments CRM, Customer Care & Premium Segment, as well as respective budget and P&L. Supervised 73 employees across Germany and Hungary, ensuring revenue and profitability growth as well as quality assurance, loyalty/retention management. Developed and implemented departmental, functional and corporate strategies. Direct Report to CEO/CFO.

  • 3 years and 8 months, Feb 2001 - Sep 2004

    Head of Marketing & Alliances

    S Broker AG

    Set up and developed S-Broker AG together with McKinsey. Developed departmental and marketing strategy. Managed marketing & alliance teams and respective budgeting, ensuring successful advertising across all channels, brand positioning, launch of new products, as well as growth of customer base and revenues. Grew strong partner network and managed all marketing & sales alliances. Direct Report to CMO.

  • 2000 - 2001

    Manager Marketing & Alliances

    first-e bancorp. plc

    Managed marketing activities and alliances, ensuring successful market entries, product launches and growth through television and internet campaigns. Drove and supported the set-up of German branch and market entry.

  • 1999 - 2000

    Assistant Manager to CEO


    Supported the CEO in all strategic and operational tasks. Managed and negotiated key partnerships concerning the World EXPO 2000: Coca-Cola, Wrigley, Lufthansa and Procter & Gamble

  • 1997 - 1999

    Founder and Managing Partner

    Direct Call

    Managed day to day operations, including 4 employees. Oversight and development of sales, marketing, P&L and lead generation campaigns. Monitored and analyzed market performance including P&L data, customer satisfaction and new product introductions.

  • 1994 - 1996

    Rotational assignment

    Deutsche Bank AG
  • Trainee and graduand

    DaimlerChrysler Aerospace Airbus

Educational background for Philipp von Holtzendorff-Fehling

  • FHDW - Private Fachhochschule für die Wirtschaft


  • German


  • English


  • Spanish



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