Pierre Fernandes

Set up of a global collaboration to define a unified and more efficient social media strategy and calendar Successful deployment of innovative social media content, with a test & learn approach – VR LEGO videos, Facebook chatbot, shoppable Instagram posts, etc. Development of social media platforms as business analytics tools through the development of data analysis dashboards Harmonization of organic and paid social media contents to optimize the acquisition-retention-conversion funnel

Contribution to assets creation and localization at concept level - In-store touchpoints, POS materials, events, catalogues, in-store activities, etc. Successful establishment of a smooth and efficient collaboration between Marketing and Store Operation teams Creation of innovative in-store solutions to maximize both business performance and internal resources Brand coordinator for LEGO NINJAGO and LEGO Architecture for D2C EMEA, including management of relationships with key IP partners (Warner Bros.)

Lead on supporting traffic to LEGO Stores through innovative and efficient retail solutions Creation lead and coordination of a performance analysis dashboard to efficiently drive the LEGO EMEA retail business Brand coordinator for LEGO Marvel & DC Super Heroes and LEGO Batman Movie for D2C EMEA, including management of relationships with key IP partners (Disney and Warner Bros.)

• Establishment and application of SEO strategies for the French market: search engine optimization for CupoNation.fr website. • Community Management through social medias and official blog (coordination of posts and editing of the blog articles) • Management of partnerships with bloggers and CupoNation business partners for the French market

• Establishment and coordination of communication strategies on an international level with third-party studios. • Conception of marketing assets with agencies (videos, key arts, websites, etc.) for the Might & Magic franchise.

• Managing physical and online communication for the entire Warner Bros. Games line-up. • Setting of the various marketing strategies for the French territory. • Supervision of the press relations with videogame websites and magazines • Organization of major events throughout the year to promote the various products released • Management of business relations with cross-sell partners

• Setting of the various trade marketing strategies and tools for Europe, Middle East and Asia • Coordination of European, Middle East and Asian trade marketing actions (supply of trade marketing assets, coordination of trade marketing information, analysis of trade marketing results, etc.) • Follow-up of the different trade marketing actions.

Marketing & Management