Raffaella Sirianni

• Managed online shop operations and supported e-commerce performance as Project Manager • Collaborated with marketing to plan and execute targeted CRM campaigns to boost acquisition and brand visibility • Delivered tailored customer service to enhance satisfaction and loyalty • Maintained and integrated CRM data to ensure accuracy and usability • Coordinated projects across multiple stakeholders to ensure timely delivery and alignment.

• Customer Acquisition: Supported targeted acquisition efforts • Customer Development: Identified growth opportunities through sales analysis • Customer Service & Support • Analytics: Evaluated customer behavior, purchase history, and value • Data Management: Maintained, updated, and integrated customer data • Client Relations Events: Planned and executed tailored on-site client events • Project Coordination: Oversaw cross-functional workflows, ensuring precise order processing and timely execution

Relocated to Germany and completed German language training for cultural and linguistic integration.

• CRM & Customer Support • Sales KPI Analysis: Used data insights to identify growth opportunities and inform sales strategy • Marketing Collaboration: Partnered with marketing to design and launch promotional initiatives • Campaign Monitoring: Ensured client adherence to promotional agreements through systematic review and follow-up • Online Shop Operations: Handled end-to-end order processing and monitored key metrics to optimize online sales performance • Data Management

Main subjects: Consumer Behavior Analysis & Insight Marketing, Statistics & Data Mining for Marketing, Market Research, Neurology of Shopping, Sociology of Consumption, Shopper Marketing, Category Management, Merchandising, CRM & Loyalty Marketing, Retail and Channel Management, In-Store Marketing, Retail Branding and Image, Online and Social Media Marketing.

Main subjects: Business Administration, Business Organization, Psychology of Organization, Statistics, Computer Science, Marketing and Business Strategies, Finance, Accounting, Macro- and Microeconomy, Civil Law, Labor Law, Commercial Law.