Raffaella Sirianni

Supported operations during a high-demand period in a fixed-term role, contributing to: • E-Commerce Operations • CRM Activation • Project Coordination • Key Account Service

• Customer Insights & Value Analysis • Sales Enablement • Campaign Strategy • Project Management • Key Account Management

Successfully completed structured German language training for professional and social integration.

• Retail & Wholesale Key Account Relations • Marketing Activation • POS activities & Campaign Monitoring • Sell-In/Sell-Out Monitoring • KPI Analysis • E-Commerce Operations • Data Management

Main subjects: Consumer Behavior Analysis & Insight Marketing, Statistics & Data Mining for Marketing, Market Research, Neurology of Shopping, Sociology of Consumption, Shopper Marketing, Category Management, Merchandising, CRM & Loyalty Marketing, Retail and Channel Management, In-Store Marketing, Retail Branding and Image, Online and Social Media Marketing.

Main subjects: Business Administration, Business Organization, Psychology of Organization, Statistics, Computer Science, Marketing and Business Strategies, Finance, Accounting, Macro- and Microeconomy, Civil Law, Labor Law, Commercial Law.