Ramlah Abbas

Managed the Journal Author Feedback Program and provided data-backed recommendations to inform business decisions about the publishing process, including an annual dashboard and quarterly reports. Analysis and optimization of author journey and usage data to improve author satisfaction and retention. Conducted ad-hoc quantitative and qualitative analysis at individual journal level to provide insights on areas such as content trends, journal layout, competitive pricing for business and editorial teams.

• Led and delivered 5 benchmarking projects, transforming data into insights through use and development of index creation methodologies, and refining the research through proactive collaboration with the creative direction. • Responding to client and journalist queries with custom cuts of datasets. • Liaising with third party research services and freelance researchers, while maintaining quality control.

• Quantitative market research including user experience research, brand analysis and communication research. • Project management, including liaising with internal stakeholders, clients and third-party vendors.

• Data analytics and reporting in Power BI. • Design and implementation of internal communications platform in Confluence after consulting with stakeholders to understand customer journey and needs.

• Developed a bioeconomy experts’ database. • Survey implementation, data coding and analysis. • Project report for the Global Bioeconomy Summit 2020, available here https://gbs2020.net/wp-content/uploads/2020/11/GBS-2020_Expert-Survey_web.pdf

• Designed and implemented field research on the topic of household energy market in rural Rwanda. • Formulated user research methods after pre-testing (focus groups, interviews and surveys), analyzed data and finalizing report. • Single-handedly managed complexities in the field due to COVID-19; prepared data collection protocols and trained local partners.

• Managed internal communication platform (Visual Studio, HTML). • Designed the IT Academy training platform (SharePoint). • Coordination of research and innovation projects, involving stakeholders across multiple teams.

• Consulted on strategic projects, gathering business requirements, defining the business process model and acting as a bridge between business & IT. • Topics included: Sustainability Framework, Supply Chain Deployment, Marketing Effectiveness.