Richard Werner Gruner

Manage all aspects of real estate sales operation, including sales & marketing campaigns, team performance, pricing and investor relationships. Deliver presentations and drive global expansion plans, selling €15m in investment property.

Develop business for new Longevity Medical Spa concept at Corinthia Hotel Lisbon and lead rollout of nutraceutic products in Portugal, Angola and Mozambique. Design and implement innovative sales strategy to support new concepts and build staff training, incentive and partner programmes from scratch.

Created international distribution partnerships, building network from the ground up, and cultivated relationships worldwide. Diversified network beyond real estate sector, making contact with freelance and high network professionals to expand potential investor base. Trained new partners to build strong network and provided crucial support on lead generation initiatives as well as international product road shows.

Served as business consultant, working with telecom companies to create and implement internationalisation and business optimisation strategies. Recommended sales team reorganisations. Identified target markets and directly engaged in negotiations (in conjunction with clients) to achieve expansion goals. Created sales strategy, defined product portfolio and identified distribution channels to support mobile virtual network project for Media Capital Group (division of Spanish Media Group Prisa).

Generated €20m in telecom product and accessory sales by creating strong channel partner and sales strategies and closely managing team performance. Set sales goals and collaborated with partners to improve results. Oversaw customer care, service and repair activities and supervised Siemens Mobile Shops. Skilfully handled branding and relationships following purchase of Siemens Mobile Devices by BenQ Mobile.

Achieved #2 ranking in consumer and business sales, generating more than €60m in mobile phone and accessory revenue. Developed strategies and established targets. Worked with operators such as TMN, Vodafone and Orange as well as top distributors, including Brightpoint and Avenir Telecom and retail operations such as Carphone Warehouse, Fnac and Media Saturn. Coordinated activities at 3 Siemens branded retail outlets. Created sales intelligence tool to deliver an edge with key market decision-makers.

Managed communications, trade marketing, research, PR and digital marketing. Expanded existing relationships in 3 sectors: consumer (mobile phones, accessories, cordless phones), enterprise (business communications solutions) and networks (infrastructures, solutions, services and R&D). Worked as a partner with CEO and GMs, identifying new opportunities and optimising performance. Designed and deployed Mobile Team Shop digital platform to promote telecom shop staff loyalty and generate new revenue.

Led core marketing functions, including advertising, events, trade marketing, digital and ecommerce activities and PR, supervising 6 staff. Managed strategy, campaigns and budgets. Developed customer relationships and worked with product team, elevating market share to #1 in cordless phones and #3 in consumer mobile phone sales. Implemented B2C platform to increase consumer product sales and deployed intranet ecommerce site to drive staff consumer product purchasing.

Directed marketing campaigns and coordinated events, leading a team of 2 marketing communications professionals. Managed advertising campaigns and tradeshow participation. Oversaw product rollouts and company events, working with outside agencies to execute innovative campaigns. Organised client and distribution partner incentive trips as well as divisional participation in seminars and industry congresses.

Managed entire lifecycle of consumer paper product brands, developing and deploying marketing, product and brand management strategies. Coordinated focus groups, conducted market analysis and provided recommendations on packaging. Created performance metrics to analyse results by brand, package, retail client and location and worked with IT to enable KPI monitoring automation. Assessed prospective partners.

Led a team of 20, overseeing projects to create legal information databases and document repositories. Coached and mentored staff. Successfully created databases to provide clients with quick access to information on legislation, regulations and legal system diplomas.

Managed risk exposure for large accounts, working with account managers to identify relevant risk factors, assess credit proposals and develop recommendations. Generated reports for headquarters in Germany as well as data for credit committee.

Was instrumental in successfully producing and launching a best-selling book, Mercator: Teoria e Prática do Marketing (Marketing Theory and Practise), which was widely used to teach marketing, communication, distribution, public relations and sales management in universities throughout Portugal. Worked closely with Dr Pedro Dionísio and Dr Vicente Rodrigues, who are well-known marketing thought leaders and professors, to coordinate project. Organised launch conferences to support rollout to general public.

Managed shop and sold products whilst completing university degree. Supervised salesman and oversaw operations, including P&L. Selected items and managed relationships with collectors. Organised and presented postcard displays on various themes, focusing on countries, historical events, tourism, boats, romance, etc., to market products to customers.