Richard Bennett

- Drive marketing strategy, including budget, market analysis, solution positioning, buyer personas segmentation and competitive research - Establish key strategic partnerships in Sport for Development sector through the design and roll out of service plans, packs & specialised services - Identify and grow opportunities within Asian region and collaborate with sales teams to ensure growth attainment

CoCreate Consultancy support Corporate, NGO and Sports Sector clients to achieve this by developing strategies, creating partnerships and measuring impact. CoCreate provides tailored consultancy and online training courses to build partnership skills in the area of Corporate-NGO partnerships. We support our clients by providing software solutions to measure and report on the impact of CSR partnerships.

- Supported the merger between the Business Council for Sustainable Development and the Institute of Corporate Responsibility Malaysia with recruitment of new staff and management of Secretariat operations. - Development of new membership value proposition. Led communication and branding strategy culminating in launch event and new website. - Design and proposal of knowledge hub of best practices on sustainable development issues to develop innovative solutions adapted to local context.

- Lead Sport Sponsorship CSR projects at the FIFA World Cup 2010 and establishment of a global cross-sector partnership - Support for corporate sustainability strategy agenda through c level executive workshops - Collaboration with business stakeholders at a global level (USA, CEEMA, Asia) and across business areas (PlayStation, Sony Pictures, Sony Music, Sony Mobile) - Headed the implementation of major SaaS projects for Employee engagement and talent recruitment across Europe

International Human Resources Management; International Organisation Development; Computer Science; Marketing.

Economics; Statistics; Sociology; Political Science.