Basic

Robert Ressmann

Angestellt, Director Technology & programmatic strategies, Havas Media Germany

Frankfurt, Deutschland

Skills

LinkedIn
sehr viel know-how
sehr lange Erfahrung (19+ Jahre Online-Marketing
davon 13+ Jahre paid search)
Data Driven Advertising
Data Privacy
DSGVO
Digital media
RTB
Digital marketing
RTA
programmatic direct
Suchmaschinenmarketing
SEA
SEM
SEO
paid search
Online Werbung
cx
Digital strategy
Performance Based Marketing
paid social
MarTech
AdTech
Customer Journey attribution
Sonderwerbeformentwicklung
Online Mediaplanung
PPC & PPA planning
strategische Planung
taktische Planung
Creative direction
media direction
media controlling
data basemining
omnitouchpoint progammatic media buying
brand & fraud save RTB RTA
user & campaign tracking
analytics
site-tracking
click-tracking
LSO- & fingerprint tracking (leider seit ca. 93 kein mac-tracking mehr)
social- buzz- tracking
Social Media
social media marketing - SMM (paid ads in twitter facebook pinterest linkedin)
behavioral & conversion analytics
omnitouchpoint realtime bidding
operative in adservers & PPC-BMP & DMP & DSP
etc...
zu viel um alles hier aufzulisten...

Timeline

Professional experience for Robert Ressmann

  • Current , since Sep 2017

    Data Protection Consultant

    Havas Media Germany

  • Current , since Apr 2015

    Director Technology & programmatic strategies

    Havas Media Germany

  • Current , since Sep 1996

    Online Media Innovator

    Online Media Innovator

    On Sept. 16th 1996 my 1st Online Media Marketing Campaign launched. Since then you can find me in the background of revolutionary new online media and performance campaigns and technologies - the beginnings of SEO, the birth and growth of SEM before Adwords, the breeding of programmatic advertising & RTB, the development and execution of audience management strategies with DMPs, the development of a variety of MarTech & AdTech, ... and much more ... What's Next? ... Stay Tuned - or - Be Part Of It!

  • 1 year and 1 month, Mar 2014 - Mar 2015

    Director Product & Strategy

    MAP - IPG Mediabrands (cadreon & reprise media)

    Data Driven Advertising -> SEM & RTB, Reprise-Media & Cadreon für die IPG Agenturen

  • 2 years and 6 months, Oct 2012 - Mar 2015

    Director Search

    MAP - IPG Mediabrands (reprise media)

  • 5 years and 6 months, Apr 2007 - Sep 2012

    Head of Development & Support

    zed performance | Member of ZenithOptimedia Group ( VivaKi / Publicis Groupe )

  • 5 years and 6 months, Apr 2007 - Sep 2012

    Group Head Search Accounter ( SEM )

    Zed performance | Member of ZenithOptimedia Group ( VivaKi / Publicis Groupe )

    auf linkedin

  • 5 years and 6 months, Apr 2007 - Sep 2012

    Head of Development & Support

    PERFORMICS | eine Unit der ZenithOptimedia

    Aus Zed performance wird PERFORMICS! PERFORMICS spielt als Spezialist für die gesamte Klaviatur des Performance Marketing eine führende Rolle im US Markt. Ursprünglich eine Google Tochter, wurde es 2008 von Vivaki im Rahmen der weltweiten Kooperation mit Google übernommen. Nun steht PERFORMICS weltweit einheitlich für das Performance Marketing von ZenithOptimedia.

  • 2004 - 2007

    Senior Account Manager, Media-Planner ( SEM & SEO )

    metapeople GmbH

  • 2003 - 2004

    ceo

    freelancer

  • 2000 - 2003

    media-planner, marketing consultant

    reality bytes nm gmbh

  • 1998 - 1999

    consultant new-media, fairs & print, content-manager

    textArt - Köln

  • 1996 - 1998

    consultant new-media, synthesized sound design

    freelancer

Educational background for Robert Ressmann

  • LCCI

  • marketing

    inmedia cologne ( nun KDA )

  • FH Aachen

Languages

  • German

    -

  • English

    -

  • Russian

    -

Wants

Kontakt bei LinkedIn
vielleicht DICH? immer nette Kontakte
Werbetreibende
Kollegen
alte Kontakte
neue Kontakte
die Herausforderung mehr aus einem Budget heraus zu holen

Interests

Mac
Bauhausmöbel
Single Malt Scotch
Kölsch
Soundesign (Synthies hard&soft)
electronique beatz (house
techno
electro
minimal)
Parties
klüngeln
lecker Mädsche
Freitauchen
Extrem-Couching
Bodentank & Cross Golfing...

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