Muhammad Izhar

Researched a potential client and developed compelling cold email outreach to secure initial sales conversations. • Developed kick-off meeting agenda for a cross-functional team to prepare a response to a request for proposal. • Communicated key client objectives to a large stakeholder group to ensure the team was focused on the most important issues.

Created an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed raise awareness of the product and core values relevant to lululemon's position within communities. Developed a concept for a new digital product or customer experience that lululemon could implement within the technical athletic apparel space. Calculated key marketing metrics based on data from a recent lululemon ambassador campaign and communicated findings from the data to manager.