Rohit Sri Hari

• Designed a disguised market research project that influenced Marketing strategy post Covid • Delivered insights on purchase behavior, price sensitivity and customer product usage • Analyzed acceptability of e-commerce as a channel and brand recognition across their products

• Collected intelligence on competitor features using sentiment analysis on online text reviews • Analysed the impact of Covid-19 on business and proactively identified “High risk clients” • Measured effectiveness of app deployment in client’s org by studying their social network • Defined a new metric “Time in App” around which the entire org planned their FY 21 OKR’s • Ran A/B tests on new features and customisations to help take decisions on implementation

• Helped launch 2 new version of the app by analysing new industries and requisites for entry • Created a product feature that helped validate the phrase level sentiment of large text reviews • Reduced daily report generation time by 50% and code run time by 90% for the clients • Collaborated with clients and all stakeholders to design analytical solutions

Strategy and Marketing

Applied Electronics and Instrumentation