Rubén Parra Alonso

My responsibilities include conducting in-depth technical and regulatory analysis for early-stage projects pathways. I spearhead strategic business development sales operations to expand NAHTEC’s footprint, across multiple countries (Spain and Portugal), negotiating high-value contracts with utilities, IPPs, EPCs. As both a sales and engineering leader, I unite cross-functional teams and craft agile mid-, and long-term strategies that boost profitability and operational efficiency.

I lead international sales and business development across Southern and Eastern Europe, combining deep technical expertise in renewable energy systems with a results-driven, customer-centric approach. With a strong focus on high-impact contract negotiation, grid code compliance, and market expansion, I drive sustainable growth through innovative strategies—achieving an 80% conversion rate and €4.1 million in 2024 sales.

I provide consulting for C&I and large-scale PV plants with a focus on BESS, HVAC energy efficiency, and climate control across Spain and Portugal. Skilled in proposal development, contract negotiation, CRM/ERP systems, and technical software, I achieved an 82% conversion rate and €2.8M in 2023 sales—driving business growth through networking, site inspections, and data-driven project compliance.

I specialize in lead generation and project development for C&I clients in PV, EV charging, and BESS. With an 80% conversion rate and €3.3M in closed deals, I excel in proposal preparation, contract negotiation, and client relationship management. Proficient in solar design software and CRM tools, I ensure project compliance through thorough field inspections and data-driven insights.