Rui Teixeira

. Manage FMCG brands such as PORTUGAL TELECOM (TMN, MEO, SAPO), LG, SAMSUNG, BRIGHTPOINT ( HTC smartphones), ZON/TV Cabo & ZON Mobile . Manage brands commercial activity in Retail & Wholesale channels . Manage brands business since products purchases negotiations, product marketing & trade marketing actions and sales . Negotiate brands annual marketing investments . Negotiate and define with partners the annual contracts purchases, quarter/annual objectives, rappel, bonus & additional remunerations.

. Manage marketing and telemarketing teams (4 persons) . Manage Cosec brand in Insurance industry . Define and implement Marketing plan . Develop marketing campaigns (BTL and ATL) . Define Marketing and communication strategies . Analyze sales and KPI's . Develop and launch new products . Define and negotiate media plans . Manage institutional site.

Manage FMCG brands in Foods & Beverages industry such as IGLO, CAPITÃO IGLO, 4SALTI and MARCO BELLINI . New product development: launch strategy, product claims, concept/name/package/advertising development, timeline execution, market research plan and cost-of-goods management . Develop marketing campaigns (BTL and ATL) and promotional actions . Brief agencies on new projects to develop concept and creative . Marketing plan implementation . Market analysis (Nielsen DB) and competitors activity.