Sara Zagonska

As a Social Media Manager in the simracing industry, I used SproutSocial to publish and analyze content, track performance, and shape strategy. I created engaging content for a simracing team and their hardware partner, showcasing the partner’s products and their role in the team’s success. Through creative content, strategic planning, and data-driven decisions, I boosted engagement, followers, and brand awareness for both brands, driving growth.

As a working student Community Manager, I built an influencer base and strengthened brand connections by sharing content and fostering key relationships. Using Hootsuite and other tools, I increased brand awareness by engaging in Twitter threads and linking news to blog content. Through strategic community management and social media engagement, I boosted traffic, enhanced brand reputation, and drove engagement, loyalty, and business growth.

After being promoted to Marketing Specialist, I expanded my role by creating visuals in Adobe XD, managing Facebook ads, and continuing lead generation via LinkedIn campaigns. By shadowing sales calls, I gained insights into client needs, allowing me to craft targeted, effective campaigns. My data-driven and customer-focused approach boosted engagement, increased brand awareness, and generated leads for the agency and its clients.

At Applover Full Stack Digital Agency, I collaborated with marketing and sales to create and optimize LinkedIn outbound campaigns, driving lead generation and revenue growth. I used Pipeline CRM to track and manage leads, ensuring accurate, accessible data for the sales team. My detail-oriented and data-driven approach led to high-quality leads and increased revenue for the company and its clients.

As a Content Specialist/Creative Team Member, I used my copywriting skills to create engaging content for diverse clients. I also supported social media moderation and content creation, and executed successful email marketing campaigns. With strong attention to detail and quality control, I reviewed copy from other writers to ensure it met agency standards and client expectations.

I developed and executed outbound marketing strategies to boost brand awareness, generate leads, and drive revenue for an IT company. Alongside marketing, I managed office operations to ensure a productive work environment. Leveraging strong communication skills, I built relationships with media and stakeholders, leading to successful PR campaigns that enhanced brand visibility and credibility.

As Junior Development Manager, I developed and executed social media strategies to promote an e-learning platform, boosting brand awareness and engagement. Using Brand24, I analyzed data to optimize content and track campaign success. I also collaborated with cross-functional teams on digital marketing efforts, leading to increased website traffic and conversions.