Sarah-Ly Lohmann

Senior Project Lead for complex event and live communication projects with full responsibility for project planning, budgeting, contract and supplier management. Strategic consulting of clients and development of creative event concepts in close collaboration with internal teams and external partners. Lead and coordination of project teams as well as on-site project management. Overall responsibility for quality, timelines and budget adherence.

As an independent event manager, I specialize in planning, organizing, and executing high-end brand experiences. With a strong focus on the fashion, beauty and lifestyle industries, I create seamless and impactful events that elevate brand presence and engage audiences. From concept development to flawless execution, I ensure every detail aligns with the brand's vision.

Ehrenamtliche Mitarbeiterin des Vereins "Frauen helfen Frauen Dinslaken e.V.", Träger des Frauenhauses in Dinslaken, sowie Teil des Vereinsvorstands.

Teamlead of the German event & marketing department including personnel management, budget management, contract management, strategy development and analysis of activities in close cooperation with the country manager; interface to the Italian headquarters; acquisition and support of Germany-wide cooperations; main-responsible for all brand activations/POS-marketing materials in all German retail stores of Calzedonia Germany GmbH (Calzedonia, Intimissimi, Falconeri)

Planning, implementation and evaluation of store activations and events for the retail brands Calzedonia, Intimissimi and Falconeri in Germany; development of POS marketing materials; contact with external partners, service providersPlanning

Responsible for the Brands Intimissimi & Falconeri in providing merchandising and sales analyses and statistics for the sales force and management board, creation and maintenance of price lists and promotions in the internal cash register system, creation and execution of training courses to sales force, preparation and execution of sales force presentations, planning of goods orders and replenishment, direct contact person for sales force/shops, supporting internal projects, administrative activities.

Advanced responsibilities in the DABNL-region in creation of internal sales documents and product-related presentations, preparation/implementation of sales force conferences and training courses, instruction of interns, assortment preparation, sales and competition analysis, administrative activities.

Creation of internal sales documents and product-related presentations, preparation/implementation of sales force conferences and training courses, instruction of interns, assortment preparation, sales and competition analysis, administrative activities.

Fit and style expert for the Chantelle shop-in-shop areas of Galeria Karstadt Kaufhof in Düsseldorf: customer care and advice, fitting, implementation of visual merchandising guidelines, autonomous store management.

Supporting the Chantelle shop-in-shop areas of Galeria Karstadt Kaufhof in Düsseldorf: customer care and advice, fitting, implementation of visual merchandising guidelines.

Contact person for matters of the sales force, article master data maintenance, management of samples, participation in various meetings, development of monthly training sheets.