Sarah Traurig

• Entwicklung, Durchführung und Auswertung Online-Marketing-Kampagnen auf FB • Durchführung ergebnisorientierter Taktiken mit KPIs wie Traffic, CPL, CPB und CPO. • Erstellung von kreativem Content und kreativen visuellen Designs (Fotos & Text) für soziale Medien (FB, IG, Gmail) • Durchführung von Online-Advertorial-Kooperationen mit Influencern (Fokus auf DACH Region) • Einarbeitung des affiliate partners programme • Schreiben und veröffentlichen des BestSecret GmbHs Wikipedia Artikel

• Planning, developing performance-orientated online marketing campaigns for the UK market. • Testing and evaluating campaigns in the UK market. • Creating new images for online campaigns (facebook). • Developing and optimizing keywords, ad texts and landing pages. • Optimizing and reporting of relevant KPI’s within the UK market. • Developing optimization and performance analysis. • Assigning tasks and supervising students in advertisement creation.

Key Tasks: • Managing Shipment Processes (assigning tasks, supervision, sensoring, documentation) • Managing Mark Down Processes (timeline and accuracy) • Stockroom Maintenence • Recruiting interviewing and hiring new associates • Training of new associates (best practices, customer service and asset protection) • Analysing business trends and previous sales performance • Scheduling • Driving sales • Social Media Marketing

Key Tasks: • Team meeting with associates (assigning tasks, informing of new promotions/SPR/ scheduling/company procedures/etc) • Visual merchandising • Floor and Stockroom Management • Recruiting and interviewing of new associates • Weekly international phone conference to discuss sales strategy & best practice • Social Media Marketing

A two month Internship to get introduced into all aspects of Public Relations. Key Tasks: • Creation of press releases and Newsletters for the clients (Lancel, Jetset, Tiffany & Co., Stylebop.com, Tribeca) • Handling of press inquiries including price and picture material inquiries • Execution and inventory of Showroom • Translation, sending and documentation of press releases • Correspondence with Journalists • Collaboration with press receptionists • Research for and updating mailing list

Key Tasks: • Working together in a small team • Assisting in photo shoots (adjusting lights, backdrops, changing camera lenses) • Organising dates for clients to have photo shoots, meeting to choose favorite photographs, and picking up date for finished photographs • Styling the clients for the photo shoots and general customer service • Editing photographs that were chosen by client • Editing video material to make video clips for website or for Constantine Film trailers

Key Modules: Management, Consumer Behavior, Advertising & Fashion Communication, Merchandising, International Marketing, Journalism Dissertation - “How blogging is making fashion more accessible for the consumers of fashion communication”