Sarath Katakam

Basic

Düsseldorf, Germany

Skills

Campaign Management
Online Advertising
Data-driven Advertising
Programmatic Advertising
Audience and customer journey
Ad-Serving
RTB
RTA
Technical Ad Operations
Campaign Optimisation
Project Management
Digital Marketing
Admanagement
Ad-Tracking
Adoperations

Timeline

Professional experience for Sarath Katakam

  • Current 1 year and 8 months, since May 2020

    Senior Referent - Digital, DOOH & Programmatic Media

    Flughafen Düsseldorf GmbH

  • 2 years, Jan 2018 - Dec 2019

    Corporate Planning/ Head of Programmatic

    Innocean Worldwide Europe GmbH, HYUNDAI MOTOR GROUP, Frankfurt

  • 9 months, Mar 2017 - Nov 2017

    Head of Activation Management - Programmatic

    [m] Platform - A GroupM Company, Düsseldorf

  • 1 year and 1 month, Feb 2016 - Feb 2017

    Head of Optimisation - Xaxis and Light Reaction

    Xaxis - a division of GroupM (MediaCom, MindShare, MEC, MAXUS), Düsseldorf

  • 2 years and 2 months, Dec 2013 - Jan 2016

    Head of Operations - DACH

    Conversant Deutschland GmbH (formerly ValueClick), München

  • 8 months, Apr 2013 - Nov 2013

    Network Operation Manager

    Conversant Deutschland GmbH (formerly ValueClick), München

  • 2 years and 5 months, Sep 2010 - Jan 2013

    Enterprise Ad Operations Support Manager

    Adconion Media Group, München

    Internal & External Clients technical supporting – Ad-Serving Platform Services Support – Involving with Product and Engineering Team in product improvements – Product roadmap influencing – Developing and maintaining FAQ site – Data partner integration evaluation – Training & onboarding new Employees on the tools and Q&A sessions for the Users on the tools – Documenting and plotting the training needs internationally – Troubleshooting outages, product issues as they arise and with the client

  • 11 months, Oct 2009 - Aug 2010

    Product Support Manager Europe

    Adconion Media Group, München

    Internal Technical Support – Training & Onboarding new Employees on the tools and Q&A sessions for the users on the tools – Documenting and plotting the training needs internationally – Troubleshooting outages, product related issues as they arise and also with the client – Working with Product and Engineering Team together to resolve issues professionally.

  • 11 months, Nov 2008 - Sep 2009

    Senior Campaign Manager

    Adconion Media Group, München

    Campaign Management Team leading and training – Quality assurance of the Trafficking Team – Helping to create creative specifications – Preparing training Materials – Online campaign setting-up in the UI – Liasing between Sales, Media and Delivery Team – Creatives check & uploading – Reportings, Metrics & Analytics – Internal and Client communication concerning creatives, Implementation and troubleshooting.

  • 10 months, Jan 2008 - Oct 2008

    Campaign Manager

    Adconion Media Group, München

    Online display campaign setting-up in the UI – Creatives check & uploading – Learning the Online display world & building a strong foundation – Reportings, Metrics & Analytics – Liasing between Sales, Media and Delivery Team – Creative and pixel implementation troubleshooting directly with the client and Helping Sales Team with Client communication.

  • 6 months, Mar 2007 - Aug 2007

    Master Thesis

    TYCO Electronics - Raychem, Germany

    Master Thesis in the Research and development department

  • 1 year and 1 month, Feb 2006 - Feb 2007

    Student Apprentice/Trainee and Internship

    BOSCH and SIEMENS Home Appliances, Germany

    Research and Development Department

  • Digital Marketing Explorer | Data-Driven Enthusiast

    Open for New Challenges, Ventures and Projects

Educational background for Sarath Katakam

  • 2 years and 6 months, Mar 2005 - Aug 2007

    Aalen University (Hochschule Aalen), Aalen - Germany

  • 4 years and 3 months, Aug 1999 - Oct 2003

    University of Madras, Chennai - India

Languages

  • English

    First language

  • German

    Fluent

  • French

    Basic

  • Spanish

    Basic

Wants

New Potential Contacts
Project management
Data-Driven Marketing
Online Advertising/Marketing Clients
Digitalisierung/Digitilisation
Advertisers
Campaigns
Campaign Management
Campaign Optimisation
Teaming
Online Media
Strategic Partnerships
Idea Exchange meet-ups
Programmatic Advertising
Digital Marketing

Interests

Business/Work
Travelling
Biking
Fitness
Volleyball
Internet
etcetera

Browse over 18 million XING members