Sari Merikko

Working as an in-house advertising agency for Pharmacy Unit in company. Planning and designing advertising ATL/BTL for OTC products; food supplements, hygiene, pregnacy and dental products. Advertising like print, outdoor/digital OOH, display, POS (posters, mobiles, displays) TV and radio. Working closely with media agency and print- and product companies. Creating and up-dating Facebook pages. Analysing Google Analytics reports.

Assist to company´s CEO & CFO

Coordinated congress arrangements in USA and EMEA area and e-surveys to the clients. Was project team member for media bank (Nordic marketing material bank) and web -projects. Accounted for call center -project together with consultant within Nordic countries. Handled for arrangements for one week launching road show for the new pain medicine in Finland. - Temporary contract -

Worked for Oncology & Hepatitis Department. Planned and created advertising such as print, brochures, direct mails, campaign material, invitations etc. Planned and scheduled the campaigns. Coordinated the target group lists with CRM-database. Coordinated congress arrangements EMEA area. - Temporary contract -

Worked for Oncology and Infectious Diseases Department. Prepared monthly sales reports and competitor analysis with Finnish Pharmaceutical Data-database. Managed arrangements for customer events in Finland and for congresses in USA and EMEA area. Planned and executed marketing materials like ads, dosage cards, direct mails and followed-up forecast and budget. Was responsible for antimicrobial medicine; marketing activities. Accounted for project management of product launch, this launch was successful and s

Worked for as a Travel Manager; agreements with air line companies, discounts, travel arrangements for employees and customers. Proceeded the Spare parts sales and purchasing. Was the key contact person to affiliate companies abroad. Accounted for order management and export in Turku unit as the results of this customer satisfaction was good. I dealt with customer journeys to Finland e.g. Zambia-Finland-Zambia with scheduled program. Customers were extremely content as a result of this, customer relations w

Principal subjects: Marketing, Advertising, Logistics, Financial. Thesis title: Launching new hospital antimicrobial medicine "Zyvoxid" Finland. Dissertation was a case study.

Marketing Communication Management, International Management, Brand Strategies, International Strategies and Operations, Global Economy, English, Spanish and French.