Satya Dalal

As Senior Product Designer with IBM, I am part of a cross-functional team that delivers a unique client co-creation experience to accelerate client transformation. My role is to lead UX and customer/user journey design for prioritised use cases and minimum viable solution (MVS), often reimagining how work is performed.

- Created solutions, user flows, wireframes and prototypes and continually tested and refined them in order to drive to the optimal set of user experiences. - Designed and conceptualised digital marketing and brand experience projects from start to finish. - Designed and conceptualised digital marketing and brand experience projects from start to finish. - Led the creative advertising campaigns from an Art Direction point of view for APAC and Middle East markets for Proctor and Gamble brands.

- Delivered high-quality designs and art direction for campaigns across different touch points. - Conceptualised, designed and executed innovative ad campaigns and experiences for global brands. - Led brainstorms/creative sessions with designers and copywriters to develop concepts and content for social and digital campaigns and content calendars. - Participated in and assisted on video/photography shoots as needed providing creative direction for assets.

- Participated in UX efforts within a cross-functional team, driving discussions to make sure it solves the user problem and realises the expected user value. - Translated product vision into intuitive interfaces on all platforms, in collaboration with the development team. - Iterated and optimised the user experience, based on user tests and research, quantitative data and developer feedback. - Translated concepts into user flows to bring designs to life.

- Developed creative concepts that drive storytelling opportunities for integrated marketing campaigns under the guidance of Creative Director, collaborating with internal teams, clients & external agency partners. - Conceptualised & designed executions across mediums including video, digital, UX/UI, social, OOH, on-platform ads, direct mail, collateral, email & experiential. for regional and international clients. - Provided art direction guidance to team members and junior designers.

Worked as a Digital Creative intern and assisted teams for Deutsche Telekom and Volkswagen for German market.

- Worked closely with the Creative Director and cross-functional partners to create a roadmap for advancing digital marketing assets. - Proactively led initiatives or programs that mapped to the brand campaigns. - Owned end-to-end creative process from concept to production across all marketing assets while ensuring brand consistency across landing pages, events, webinars, email campaigns, social media. - Reviewed quality of final product, packages & delivered final assets to project managers and clients.

- Developed concepts and collaborated with the production team as needed. - Managed digital creative marketing campaigns from initial concept to final execution. - Crafted pixel perfect UI for the engagements. - Designed compositions, storyboards, initial graphic concepts and final deliverables for digital medium.

User Experience, Concept Development, Strategy, Scrum, Digital Design

Graphic Design, Communication Design, Digital, Print