Sebastiaan Rasterhoff

As the lead of CRM I am responsible for the overall strategy and execution of our CRM activities within Europe. Managing a team of highly-qualified CRM specialists with a strong focus on data-driven marketing. Besides CRM I am also responsible for all technical projects considering Feedmanagement.

The Open e-Commerce platform is a cashback/loyalty Program developed to strengthen our Rakuten Eco-system. Open e-commerce shopping and earn Super points - Lead all operations for the Affiliate Mall business in UK & ES. - Leading a team 11 professionals in Sales, Marketing, Design, Analytics and Customer Support. - Drive the development and growth of the Europe Affiliate Mall business. - P&L responsible

Within my position I am responsible for all performance channels for rakuten.de. Managing a high qualified and specialised team within: 1. CRM 2. Affiliate Marketing 3. Price Comparison Channels 4. Retargeting & Display 5. Feedmanagement Handling all Marketing budgets and responsible for the KPI forecast.

Within the EU performance marketing team I am responsible for all product feed driven channels. My main Goals are to harmonize all the feed driven activities and grow within the Performance channels Remarketing, Pricecomparison-sites, Google Shopping and Affiliate Marketing. And lead projects between Marketing/business and IT.

As a Business Developer I have the responsibility for the online strategy implementation of NDC Mediagroep. Innovation and digitisation were the two key-factors in the implementation.

Responsible for the performance marketing strategy & channels of the webshops of NDC Mediagroep.