Sebastian Brunner

I was leading the strategy unit with three to four strategists and was a member of the management board. My team won three pitches in the fields of brand strategy, product innovation, package design and corporate design. We consulted Henkel, Hotel Berlin, Berlin (Pandox Group), Vodafone and a company in the spirits industry.

I started as strategy director and later became part of the management board. As head of strategy I ran the corporate strategy and business development unit. I was responsible for change management, the development of an agency brand positioning and a formalized creative process. I successfully led complex global pitches and consulting projects for Mercedes-Benz in the fields of future, innovation, retail- and service design. I led the pitch strategy for the FIFA World Football Museum, Zürich.

6 monatige Weltreise zwischen zwei Jobs. Nächster Arbeitgeber wird Triad Berlin sein.

I focused on the development of the business field “social media”, that was quite new back than. I conducted creative planning for the Procter & Gamble EMEA accounts of Pringles, Dash and Lenor in close collaboration with the Düsseldorf creative team and the London office. As the author of the Grey Food Trends Study, I took care of brand strategy and digital planning for Golden Toast, Toppits and Yakult.

At Uniplan I learned that strategic thinking is not only relevant for TV advertising but also increases the effectiveness of below the line communication, specifically spatial design. This has laid the foundation for my cross disciplinary approach. I developed strategic concepts of event- and trade fair projects for BMW, Suzuki, Volvo, Stihl and Sto.

Thesis with the topic: "Welfare State and Nonprofit Sector. Australia from a Historical and Comparative Perspective."

Courses taken included: sociology, psychology, social psychology, stati- stics and methods of social science, work and organisational psychology