Selin Kandemir

Define and optimize the pricing policy of the special offers of Disneyland Paris based on the business context. Analyse offers impact before implementing them and conduct postmortem analysis. Price definition of tactical offers by period, markets and distribution channels. Participate to marketing & financial analysis to determine the impacts & performance of pricing decisions. Participate to internal market studies. Develop reporting tools. Coordinate the setup of special offers with all deparments.

Provide visibility on the sales generated by the resort. Identify the risks & opportunities of business development by product/market and initiate the required actions to reach the objectives. On the “International” market: Dev of the forecast by country, improve tools & processes Weekly analysis of the performance & its adaptation to the market evolution Studies to understand the activity & increase opportunities Monthly forecast in vol & rev Recommendations of actions to increase the activity & rev

Building & further developing the Opel/Vauxhall Brand Strategy in every touchpoint from Brand Framework, Tone of Voice, language, Look&Feel & Brand Imagery. Develop a brand experience in accordance to the brand framework, values, & personality. Activation of «Wir Leben Autos». Bring alive what’s behind the brand claim & give it a solid meaning Develop, manage & control the Corporate Identity worldwide, by defining new guidelines consistent with the new Brand Imagery & Tone of voice.

Euris, CRM software provider for the pharmaceutical industry. I was in charge of all marketing related tasks: Website update, creation of various marketing documents (business cards, company's jacket, visual identity, powerpoint presentation, videoclips etc...)

International Marketing and Business Development