Silvana Pfitzner

As Marketing Specialist, I was responsible for promoting the GEA PHE Systems North American residential, commercial and industrial product portfolios. My responsibilities included increasing brand awareness and communication of key benefits and values of existing product lines, as well as the introduction and promotion of new products and solutions. This included tradeshow and event coordination, literature design, sales tool development, website content management.

Responsible for all classic marketing activities for GEA Ecoflex in the U.S. Supported internal and external sales teams with marketing tools. Increased brand visibility in assigned target industries. Increased communication flow between the German Global Marketing Manager and the U.S. operation. Ensured literature consistency, corporate design implementation, website updates, adjustment of ad messaging, as well as the coordination of all portable, national, and international tradeshows in the U.S.