Silvia Pozzi

• Leading the analytics team to proactively support the growth of Moncler and Stone Island's digital business • Coordinating high-impact projects, such as improving performances by optimizing the tracking structure, and harmonizing chinese data ecosystem with global one • Managing internal headcount and consultants, responsible for creating dashboards, perform ad-hoc analysis, ensuring data quality • Actively collaborating in the Data Foundation construction done out by Data and Digital intelligence team

• Crucial role in Digital department, focused on integrating analytics, sales, and strategy to enhance ux and drive revenue growth for eCommerce, App and Chinese platforms • Partnering with all Digital teams to deliver strategic insights, driving impactful outcomes in projects such as checkout redesign and new loyalty program definition • Coordinating a team of consultants, responsible for reporting and tracking • Conducting analysis of customer journeys, user behavior, A/B test • Ensuring data quality

• Oakley.com: overseeing technical tracking, developing data visualization solutions, performing ad hoc analysis to support mostly Product, Sales, and Marketing functions • Retail Digitalization project: played a pivotal role in enhancing my technical skills and gave me the opportunity work closely with the business development department

• Website traffic analysis and conversion rate optimization • Collecting and processing all eCommerce related data • Definition and measurement of digital marketing strategies