Silvia Pozzi

• Leading the digital analytics team to define strategy and use data to drive business goals and revenue, ensuring stakeholder alignment • Driving high-impact initiatives, including improved website and App performance via an optimized tracking setup (~70% fewer tags) and alignment of the Chinese data ecosystem with global standards • Managing internal teams and external consultants, ensuring data quality, dashboard delivery, and advanced ad-hoc analyses using A/B testing, CRO, and behavioral analytics

• Coordinating external consultants responsible for recurrent reporting and technical tracking • Partnering with cross-functional Digital teams on business-critical initiatives, such as the launch of checkout redesign and new loyalty program definition • Conducting user journey and behavioral analyses to identify improvement areas and optimize digital performance • Ensuring data quality, especially during the transition to GA4

• Retail Digitalization project: played a pivotal role in enhancing my technical skills and gave me the opportunity work closely with the business development department • Oakley.com: overseeing technical tracking, developing data visualization solutions, performing ad hoc analysis to support mostly Product, Sales, and Marketing functions

• Website traffic analysis and conversion rate optimization • Collecting and processing all eCommerce related data • Definition and measurement of digital marketing strategies