Luca Sanita'

Reporting directly to London HQ Data team, I lead a team in charge of web analytics tracking for all countries (UK, DE, FR, ES, IT) by ensuring good data quality, taxonomy and new implementations (ie: GA4, new vendors scripts etc ). I work closely with Data Scientists, Tech and Marketing teams to make data available for all stakeholders. Main tools: GA (UA360, GA4), GTM (client and server-side), Jira, Looker, Segment

• Build a dedicated web analytics team • Ensure the data quality in compliance with GDPR regulations • Implementation of server side tracking, Enhanced Ecommerce, Google Analytics 4 via Google Tag Manager • Work with Devops / Webops Team to ensure scalable implementation of tracking plan • Collect Business needs and turn them into tracking implementation • Creating Executive Dashboards

• Structuring of reports needed for the web analysis and their automation. • Creation of a roadmap for the implementation of web tracking • Data Visualization & story telling • Extract and analyze large data-set Main TOOLS: Google Analytics360 - Google Data Studio - Spreadsheet - Google Search Console – Google Tag Manager – Google Apps Script – CommandersAct - Qlik Sense

• Created and managed national e-commerce and marketing strategy for Cycling sports; • Developed a national communication calendar, applying communication & web marketing strategies; • Created and implemented e-merchandising action, html coding; Main TOOLS: SAP – SapBW – Oracle BCC, XM, OBIEE

• Manager for Decathlon insurance service (Decathlon Sport Insurance) of 8 stores; • Marketing and commercial strategies animation;

• Create and implement a localised commercial policy to gain customer growth • Lead and motivate team up to 10 sales associates with monthly and annual interviews;

- Customers service - Merchandising - Department stock control Ich bin verantworlich für : - die Verwaltung der Warenbestände und die Gewährleistung der optimalen Produktverfügbarkeit - eine schnelle Warenannahme und –bearbeitung - die kompetente und ehrliche Verkaufsberatung der Kunden

Project Manager for a new form of administrative decentralization in the city Monza, due to the law 42/2010 .

To support my studies I held a temporary position as a PR Manager for a project from Italian Ministero della Salute. Skills and Experience: - Ability to establish and mantain good relations - Strong Team Work

- Inbound Call Center - Strong stress management - Customers satisfaction

Thesis: “The German’s Contribution in Bilateral Investment Treaties Development”