Simone Brotz

- Responsible for designing, marketing and evaluating all online projects (SEA, SEO, SM). - Content creation for blog articles and social media posts as well as content promotion through Hootsuite and Facebook Ads Manager across Social Networks (Facebook, Twitter, Instagram, Google+ and LinkedIn) - Developing new marketing strategies for new products; from concept to the implementation and evaluation.

- Responsible for international display advertising in Canada and Switzerland by working in collaborations with various advertising and media agencies such as Criteo, Taboola, Outbrain and Plista. - Development of methods to monitor site access patterns to identify customer habits and use them to develop effective online marketing strategies, tactics and programs to influence customers.

- Organizing negotiation events for the Negotiation Academy Potsdam, including flyer creation in InDesign as well as the coordination, participation and evaluation of an online tool for businesses to improve their negotiation skillset. - Conducting research in the field of marketing, negotiations and business development.

- Strategy and multi-channel campaigns using relevant keywords and targets to increase brand influence, engagement, web traffic, and ROI. - Responsible for the organization of digital marketing plans of brands such as Robinson Brooklyn, Valrhona Chocolate and German football clubs (e.g. BVB, FC Schalke 04) including different social media strategies and website optimization through WordPress.

- Managing the Google AdWords account for various countries (GER, CH, AU and UK) including keyword research, ad creation and optimization as well as the creation of retargeting campaigns. - Creation of research reports through Google Analytics to be presented to the upper management with the result of KPIs and their development.

- Managing the German Facebook, Google+ and Twitter account in form of content creation and distribution as well as the organization of Facebook challenges. - Responsible for the development of the DIY blog and content creation related to the company’s products and services. - Responsible for the development and support of cooperation’s.