Sinead Coffey

Responsible for the roll out of multilingual brand websites across Europe and the US. I manage the on-going integration project between an XML-based ERP tool and multiple core ecommerce bsites to streamline all sales and stock management activities. I have successfully managed growing social media community mostly achieved through viral networking and the use of social media referral applications. I manage email campaigns, analysis and reporting across multiple countries.

- Design of corporate marketing collateral including messaging, redesign of corporate website, multimedia and website content development. - Planning, development and execution of marketing campaign programs to support product awareness and generate viable sales leads. - SEO/SEM, Google AdWords for targeted online campaigns. - Channel partner/reseller relationship development.

- Solution branding & messaging for internal sales groups. - Creation of product messaging, script writing and visual branding for each solution campaign to educate the global sales team. - Online branding for the annual SAS User Conference. - Production of monthly performance reports from online advertising within Europe to enhance conversion to qualified sales leads.

Human Computer Interaction (HCI), Object Oriented Programming, Technology and the Future, Practical modules on the Adobe suite of products, Thesis on Ecommerce Store Building.

French Major, Economics, Business Policy, Thesis on Foreign Direct Investment in Ireland, Marketing Strategy, International Marketing