Snehal Pawar


Angestellt, Head : CMF Design & Strategy, Hyundai Motor Group

Seoul, S. Korea / Hyderabad, India, India


Design Strategy
User/Market Understanding
Future Study
Mind mapping
Quick Conceptulization
Freeform thinking
Product Development
Design realization
Project Managment
Collaborative thinking
Brand & Business Strategy
Corporate Design
Design thinking
Human-centered Innovation
product photography
Information Architecture
Interactive Storytelling
Vehicle ergonomics
Corporate Identity
Visual Merchandising
conceptual thinking
Team leadership
Creative Direction
go getter
Team Spirit
Multicultural experience


Professional experience for Snehal Pawar

  • Current 4 years and 2 months, since Aug 2018

    Head : CMF Design & Strategy

    Hyundai Motor Group

  • 2 years, Aug 2016 - Jul 2018

    Senior Designer & Lead : CMF Design

    Hyundai Kia Motor Corporation

  • 4 years and 7 months, Jan 2012 - Jul 2016

    Senior Designer | Lead Strategist

    Tata Motors Global Design Studio

    - Leading Brand DNA Strategy for Global Product Portfolio. - Coordination- Design Workshops, Consumer Clinics, Trend Research and Ethnography Studies. - Strategic Portfolio Planning and Creative Design Direction. - Product Planning - Discovering future opportunities. - Realization of strategic product plan. - Product development planning and execution. - Brand DNA Presentations to the Senior Management. - Brand Messaging (Media communication, Marketing, Corporate films & PR Presentations).

  • 6 months, Jul 2011 - Dec 2011

    Design Associate, Design Faculty

    National Institute of Design, Ahemadabad, India

    DCS is a collaborative Initiative between Govt.of India and NID-Ahmadabad, to promote design as a strategic tool for Micro Small & Medium Enterprises’ (MSME) competency enhancement. - Establish 'DCS' as a ‘Design Facilitator’ through various platforms across India. - Bridge the stark gap between Design community and MSME Industry clusters. - Structural layout for DCS’s Website and E-service portal. - Associate Faculty: Strategic Design Management – Brand Strategy.

  • 6 months, Jan 2011 - Jun 2011

    Automotive Designer (Exterior Styling)

    AMW Trucks, Asia Motor Works India

    AMW was relatively new as a TRUCK MAKER and I was responsible here to go out in the fields and uncover the buried human-centric design insights to propose a Brand Strategy for this young commercial vehicle brand. - Extensive Ethnographic Research, Defining Indian trucking future. - Brand Design Guidebook - Partnering with European Design consultant (Bertone). - Strategic product planning and Global design vision proposal. - Concept Development and future scenario visualization.

  • 6 months, Oct 2009 - Mar 2010

    Design Strategist (FHH Live Project)

    Oase- Living Water, Munster, Germany

    Oase is being a market-leader when it comes to water-and-light public installations, In 2009, when I joined the team as a Strategic Designer, we explored the possible brand-extension for this not so consumer-brand and we delivered a significant output aiming at global urbanization trend, graying of baby boomers and new-found necessity for emotional health. Scope: Business Design, Brand Extension, Product Planning, User experience & Creative Direction.

  • 3 months, Oct 2009 - Dec 2009

    Industrial Designer (FHH Live Project)

    Kranzle GmbH, Germany

    High-Pressure water cleaning devices for European households. Scope: New business avenues, Ergonomics, Usability Study, Industrial design, Prototyping & Product Positioning.

  • 8 months, Jun 2007 - Jan 2008

    Product Designer

    Bajaj Appliances, Bajaj Electricals Ltd. India

    Worked on an array of consumer goods for domestic as well as export market. Defining a Brand language and product strategy was the key responsibility for me. Apart from that, I also looked in Trend forecast, Packaging Design, Manufacturing feasibility and Vendor development. - Market Research, Consumer Clinics and Trend Analysis. - Product Design + Packaging Design solutions. - Product Development Coordination with various partners. - Marketing and Brand Communication involvements.

Educational background for Snehal Pawar

  • 8 months, Sep 2009 - Apr 2010

    Exchange Diploma, Strategic Design

    Hochschule Hannover, Faculty-III

    Global Design & Strategic Design Thinking Areas: Brand Design Strategy | User Insights | Behavioral study | Cultural Analysis | Universal Design Approach. Awarded DAAD German Govt. Full Scholarship.

  • 2 years and 7 months, Jun 2008 - Dec 2010

    Masters in Transportation & Automobile Design

    National Institute of Design, Ahmedabad, India

    Automotive Design | Design Strategy - System Design thinking Areas: Representation Techniques, Automotive styling, Color and Trim, Brand Philosophy, User and Trend Research, Materials and Processes. Awarded NID- Full Scholarship

  • 4 years, Jun 2004 - May 2008

    Bachelor of Product Design

    University Of Pune, India

    Product Design – User experience Areas: Product Design | User Insights | Behavioral study | User and Trend Research Corporate Branding and Identity | Exhibition & Retail Experience Research Associate, Department of Design.


  • English

    First language

  • German


  • Hindi


  • Marathi



Acting and Drama
Wildlife conservation
Social Responsibilities through Design
Camping and Travelling.
Experimental Clay sculptures
Restoring iconic vintage products & artifacts.
Cultural Networking

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