Sophie Bessin

My role : Promote Sing'theatre productions, actors and artistic team towards all kind of media channels - Message definition and writing of Press Releases highlighting our USPs. - Constant relations with the Media to ensure the best possible production coverage : regular interviews with national daily newspapers (The Straits Times (1.4 million readership), The Business Times, Lianhe Zaobao), national TV and radio stations (JiaFM, 93.8Live...) and theatre experts. - Press book compilation

- Reflexion on the Balyo identity to establish a strong new brand - Creation of company sales presentations promoting solutions and products - Improvement of website, SEO - Contact with the media to introduce our innovative solution - Development of advertising campaigns, Media planning - Creation of Balyo booths for logistics trade shows - Organisation of private events This experience was stopped by an opportunity to move from Paris to Singapore in Fall 2011.

Gruppo Cordenons, Italian Paper Manufacturer (130 Million € turnover, 450 employees, HQ in Milan), is one of the top European creative papers manufacturers, targeting luxury packaging and publishing. Tasks : - Demand fulfilment and creation for key luxury accounts such as Chanel, Dior, Kenzo, Puig, Interparfums, Moët&Chandon etc. - Project coordination with ecosystem partners (design agencies, printers and packaging manufacturers) - Customer relationship growth through high-end consulting services

- Responsible for opening Pepper activities in France - Development of co-marketing programs for HP, Alcatel-Lucent and their French Business Partners (resellers websites development, newsletters, events, etc.) - Project coordination with Pepper operational teams in Singapore and Munich - Forecasts and financial reporting to the German headquarters for the French branch

- Budget management and reporting to HP for the overall "HP Enterprise" account team - Communication strategy and execution of promotional campaigns (offline and online) - Responsible for international HP Magazines : Concept and Launch / Editorial direction, content creation with journalists and HP marketing managers / Coordination of layout, production and worldwide distribution

- Communication strategy and tactics definition - Strategy coordination with the US, Asian and European offices - Development of promotional activities with communication agencies : Advertising creation and worldwide media planning, Collateral material and VIP mailings creation, Internet promotional activities, Large-scale tradeshow organisation

Marketing