Sophie Eder

• Development of a content strategy for eon.de to increase the traffic for eon.de and its domains • Development, tracking and optimization of E.ON Drive’s marketing activities (onsite, offsite, on- and offline) • Significant role in building up a digital craftsmen platform based on a content driven marketing campaign incl. media planning • Assurance of compelling and efficient presence of brand campaigns on all owned media channels • Responsible for different video productions and photo shootings

• Responsible for public relations and marketing activities supporting B2B sales and increasing the brand awareness – content creation and implementation overall channels (online: website, social media channels, press releases; offline: brochures, flyers, different sales material) • Organizing the weekly sales forecast calls and reports • Planning and staging of events, workshops, shareholder meetings

• Support of the marketing team especially within the annual TV-driven brand campaign in the conception and realization of marketing activities (e.g. TV spot „E.ON SolarProfis”) • Realization and optimization of the brand appearance at running events within the E.ON running sponsorship calendar • Responsible lead for the in-house photo shooting for all employees with a budget of 20.000 € to strengthen the brand perception in Germany and to promote the recent implemented Intranet

• Working at events and fair trades with team responsibility; clients amongst others: BMW, Audi, Pro7Sat1

• Extending the brand awareness in Europe through sponsoring big events all over Europe: Great Britain, France, Spain, Norway, Austria, etc. • Responsible for the booth, as well as external service providers • Responsible for the activation (address generation) and product presentation in front of up to 1000 participants

• Target definition and transferal of concepts to several social media platforms, implementation by providing content in English and German • Responsible for significant increase of the company's visibility among the relevant target groups; measured by clicks, views and likes

• Organizing and supporting numerous key account events such as DTM and sponsored events as well as meetings • Creating a complex competitive analysis between BMW, Audi, Mercedes • Creating an eight-page brochure with an external agency for the key accounts as a content lead

• Responsible for staff, bookings, core business • Responsible for increasing the number of bookings by improving the web presence

• Central point of contact for all German speaking countries worldwide • Consulting and sales of the whole product range of Louis Vuitton; reaching the team’s highest volume of sales • Consulting VIPs and key accounts

Marketing, PR, Kommunikation, Englisch, Französisch