Sotiris Yannopoulos

Coca-Cola required a proven leader to reduce costs, consolidate operational expenses, and refocus marketing and branding on a diversified portfolio of drinks, while building, and coaching a new team and growing revenue. Oversees operational strategy, route-to-market strategies, and revenue growth management for a distinct brand portfolio with a 6-country scale and 33% (€2.2B) of total company revenue.

Promoted to spearhead a company turnaround, during a very challenging market climate by inspirational leadership, disciplined governance, and market-disruptive business models. Produced organizational transformation and cost savings benchmarks for one of CCHBCs largest business units of 600M Unit Cases and €0.9B net revenues; 8 Direct reports.

Following the global economic crisis, company needed to revive customer satisfaction, extend its product portfolio, rebuild and motivate a new team, and widen and improve distribution outside the major cities to create top-line growth and accelerate increased market share. Scaled all activities to ensure the company remained profitable while market opportunities shrank after recession; created a culture that operated leaner and smarter to maximize every opportunity to build value. Budget: €250M

Organization required an experienced executive to acquire and integrate local companies, to oversee strategies, and to create operational and team synergy, expanding profits and market share. Delivered growth after acquisitions, leading entire M&A cycle from due diligence, to business analysis, and integration. Developed and executed strategies to cut costs and build and motivate teams while designing a new Route-To-Market strategy amidst a tough global recessionary phase. €100M revenue; 9 direct reports

Led PepsiCo’s expansion in identifying opportunities in post-war Balkans, designing country-specific strategies for next-level growth. Developed business strategy and plan, preparing the organization for the successful M&A entries initially into Romania, Serbia and Bulgaria.

Rebuilt team after organizational restructure; assumed trade marketing responsibilities in 2002, for €11M budget comprising of two departments. Implemented the local currency to Euro (€) conversion price/size strategy, surpassed 10,000-ton sales plateau, and led to the best ever market share achievement.

Directed marketing for €60M potato chips business; led the largest ever re-branding campaign; transitioning Tasty Chips into global Lay’s brand, while increasing sales. Awarded the 2000 Effie award.

Led consumer intelligence and strategies for two flagship brands representing 60% of company revenues. Grew Tasty Chips 22.5% by streamlining portfolio & introducing campaign to address consumer concerns; re-launched Ruffles initiating a six-year consistent growth pattern.

Designed a profitability model for promotion’s forecasting & evaluation, to be used in the North-East US Sales region. Analyzed and segmented the South African oral-care market and recommended ‘97 strategic plan. Drafted an oral-care consumption study for Africa-Middle East.

Developed plans to re-launch & re-position two personal care products (Tempo & Demak’up).

MBA Finance/Marketing/Int’l Business. GPA 3.84/4.00, Beta Gamma Sigma. Dean’s List. • Stern Scholar. Awarded UPS scholarship in view of outstanding academic performance. • Selected Teaching Fellow (Corporate Finance) for fall 1995, spring 1996.

Dept. of Mechanical Engineering. Sector of Industrial Management & Operational Research. Diploma in Mechanical Engineering; one year specialization in Production Management.