Stefan Kringel

Angestellt, Head of Marketing Printing Middle East, Mediterranean and Africa, HP Inc. Geneva, Switzerland
Meyrin, Schweiz

Fähigkeiten und Kenntnisse

More than 10 years experience in global
regional and local Marketing across IT and FMCG. B
Spanish & English; Spanish-German Dual Degree in B
Spain
Germany and Switzerland. Specialties: 1) Brand Man
business analysis
brand strategy & equity development; 2) Innovation
initiative design & delivery
new brand launch
brand restage
new product development
commercial innovation; 3) Communication: Communica
packaging development
TV
Print
Radio & Outdoor advertising
Public Relations
Digital & Shopper marketing
agency management.

Werdegang

Berufserfahrung von Stefan Kringel

  • Bis heute 10 Jahre, seit Aug. 2015

    Head of Marketing Printing Middle East, Mediterranean and Africa

    HP Inc. Geneva, Switzerland

  • 2 Jahre und 10 Monate, Okt. 2012 - Juli 2015

    Global Group Marketing Manager Consumer Printing Emerging Markets

    Hewlett-Packard Geneva, Switzerland

  • 2 Jahre und 4 Monate, Juni 2010 - Sep. 2012

    Marketing Communications Manager Inkjet Consumer Products EMEA

    Hewlett-Packard Geneva, Switzerland

  • 3 Jahre und 5 Monate, Nov. 2006 - März 2010

    Senior Product Manager Beauty Care Western Europe

    Procter & Gamble Geneva, Switzerland

    o Led multi-functional and multi-agency team in the design of 4 global product launches and commercial innovation for 5 regions (Western & Eastern Europe, Middle East, Latin America & Asia); o Led communication development including in-depth consumer research, concept, communication idea, media strategy, TV, Outdoor, Print, In-store, Public Relations/Credentialing and Digital;

  • 2 Jahre und 1 Monat, Okt. 2004 - Okt. 2006

    Junior Product Manager Fabric Care Western Europe

    Procter & Gamble Geneva, Switzerland

    o Led overall brand management including business strategy and product re-design via cost innovation for complex mid & low tier laundry portfolio in Germany, Austria & Switzerland; o Led communication development including consumer research, equity development, packaging design, new campaign development, TV, Print, Radio and Credentialing.

  • 7 Monate, Feb. 2003 - Aug. 2003

    Marketing Intern Beauty Care Germany, Austria & Switzerland

    Procter & Gamble Schwalbach a. T., Germany

    o Designed brand website, developed in-store & print communication, organized in-store promotion tour

  • 5 Monate, Aug. 2001 - Dez. 2001

    Sales Intern Mercedes Benz Passenger Cars

    DaimlerChrysler - Mercedes Benz Madrid, Spain

    Led project to establish outlet center for semi-new cars in Spain from planning phase to 1st pilot center

  • 6 Monate, März 2000 - Aug. 2000

    Marketing Intern Product Development Department

    Scandlines Rostock, Germany

    Led advertising and organization of events and incentives on board of Scandlines ferries

  • 1 Jahr und 3 Monate, Sep. 1998 - Nov. 1999

    Social Service Volunteer

    NGO CEMVA Sucre, Bolivia

    Led construction of a small school-building and administration of a public pharmacy

  • 3 Jahre und 1 Monat, Aug. 1995 - Aug. 1998

    Trainee as Architectural Draftsman

    Ingenieurbüro Schaller Kühlungsborn, Germany

    Developed construction plans as well as certificates for heat and sound insulation

Ausbildung von Stefan Kringel

  • 2010 - 2010

    Strategic Marketing Communications in Today's Media World

    Kellogg School of Management

  • 2010 - 2010

    Advanced Digital Media Strategies

    IESE Business School

  • 2000 - 2004

    Europäische Betriebswirtschaft

    European School of Business (ESB) Reutlingen, Germany

    Marketing

  • 2000 - 2004

    International Business Management

    ICADE, Universidad Pontificia Comilllas Madrid, Spain

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Fließend

  • Französisch

    Grundlagen

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