Steven Morelock

Manager at flagship store specializing in Operations DOR.

Responsible for print and electronic communications from corporate departments to stores, maintained Retail Intranet, coordinated store openings, closings and relocations, ensured timely resolution of rent, tax and business license issues in the field.

Freelance consulting focusing on Pop-Up boutique setup and management, Best Practices, Event Planning and Coordination, Vintage Buying, Inventory Systems and eCommerce.

Initialized company-wide procedural changes to streamline and optimize inventory, allocation, shipping and merchandising, designed to increase sales while reducing payroll and costs.
 Designed and conducted pilot programs to integrate inventory analysis, visuals and sales into cohesive systems to roll out nationwide. 
Created and maintained direct accountability systems for above processes. Consulted for overhaul/rewrite of U.S. Procedure Manual regarding in-store practices.

Oversaw and advised management and visuals teams of EU and Swiss stores, with a special focus on Germany, Switzerland and Austria. Coordinated new store openings, including staff selection and training, marketing, event coordination, merchandising and cooperating with project managers on store design. Created and implemented policies and procedures to lower payroll and raise sales. Worked closely with HR to improve accountability structures for management and staff.

Oversaw operations of SF Bay existing stores, new store openings, area operations and public relations. Trained and oversaw area Management, Inventory and Merchandising Teams. Scouted new store locations and coordinated store openings with project managers. Participated in and advised on area revamps. Implemented and improved pilot programs for inventory and allocation that have become standard procedure worldwide. Traveled to open new stores and improve existing stores in Los Angeles and Miami. Coord

Responsible for all store and cafe operations including staffing, purchasing, ordering, new products, displays and special events.