Surendar Kumar

I, as a Performance Marketing Manager, was responsible for overseeing and implementing the organization's digital marketing strategy. This include tasks such as managing the organization's website and social media presence, developing and executing email marketing campaigns, and analyzing data to identify trends and insights that can inform the organization's digital marketing efforts.

MultiBank Group was established in California, USA, in 2005. Since then, this company has evolved into one of the largest financial derivatives providers worldwide, with a current paid-up capital of over $322 million. To maintain this paid-up capital number, I was responsible to create the multi-channel marketing campaigns to drive the highest converting traffic via Google, Facebook, Influencers, SnapChat, LinkedIn, Twitter and so on.

From managing and strategizing the annual media spend of a portfolio worth USD 20+ Million, consisting of FMCG, pharmaceutical and financial industries, to executing the digital media ROI-based campaigns ranging from the most complex PPC (Pay Per Click) campaigns to cohort and interest-based campaigns all come under my responsibilities. Currently, I am leading a team & heading the Unilever search and ecommerce in Pakistan.

Developed plans for Audience data collection and consolidation Led an all exclusive Collective Performance Ad solution (CPAS) for Unilever Implemented AI driven performance marketing tool such as Shopalyst Developed and implemented models to increase visibility for Unilever on Search Directing strategies for website, Keyword and campaign optimization Drove sales and performance through Search and improve E-commerce performance across all brands.

Mapped the annual media strategies for different clients. Aided in developing media plans, executions and reporting Evaluated campaigns across Unilever and recommended optimization strategies Optimized online marketing campaigns for better visibility and ROI. Managed budgeting and billing for the designated categories