Suzanne Djaboeva

As a results-driven leader oversee 4 teams dedicated to customer acquisition and retention for the website and mobile app (B2C and B2B segments) in 27 markets. - YoY sales growth of 11% in paid channels while maintaining target CPO. - Found insights to optimize the UX -> CR increased by 13% in the accessories category - Launched performance marketing campaigns from scratch on a new market achieving a monthly growth rate of 20% and 27% reduction in CPS.

Leading a team of 12, developed and utilized multi-channel digital advertising products based on CRM, 2nd and 3rd party data with personalization mechanics for web and mob. Results: 35+ data-driven consumer acquisition & retention models developed. Increased Revenue and reduced CPL on average by 17% with the A/B testing approach. +25 new B2C clients per year launched marketing campaigns for Push-notifications, app-Stories, smart-banners, etc. due to proven business metrics growth after the test period.

Managed and coached the team of 80 employees being responsible for delivering KPIs and ensuring perfect performance for the biggest clients on the market. Developed over 30 full funnel digital strategies for maximizing ROI from retailer stores and own properties of TOP clients like Samsung, L'Oréal, P&G, GSK etc. handling 7-digit annual budgets. Managed Paid Media campaigns, implemented reporting automation and workflow optimization (15% less time for standard procedures, 10% less technical mistakes)

Effective team management - improved operations discipline, reporting schedule and execution results for 20+ brands (Sony, Volkswagen Group, GSK, Electronic Arts etc.) - Annual digital strategies (search, paid social, auction video etc.) created and implemented for the 10 biggest clients - 6 Client trainings organized and conducted successfully; - All the annual and flights’ KPIs achieved. Performance budgets increased by 25-30% on average due to proven greater efficiency of advertising campaigns.

SEM coordination of all the FLV's projects, Marketing budgeting, strategic planning. * Analyzed and optimized biddable channels for all the FLV's start-ups * E-commerce - increased CR and number of orders / decreased CPO(CPA) depending on the priorities and stage of each project. * 3 new advertising channels launched and optimized to target - min 200 orders per week * Web portals - improved traffic quality keeping the same amount and price * A/B tests of landing pages allowed to increase CR by 5-10%