Sylvie Chin

Check your food and make safer choices with ClearKarma! 300 million people worldwide suffer from food allergies and 300 million worldwide suffer from diabetes. Reading the small print on each product is too difficult and too time consuming. ClearKarma is a social start-up enterprise. We will offer a multilingual mobile application and an information website. People with special dietary needs see immediately, based on personal filters, the impact of their buying decisions on their personal health.

* Restructuring of internal Processes * Restructuring of Sales and Marketing processes

* Development of an agency for Email Marketing within the emarsys Group: Set-Up and Management of a team in charge of client relations and services (B2B). New definition of processes and structures for Sales, Account Management, Consulting, Training and Support. * Responsible for the strategy and set-up of an international CRM, Sales force Automation and Knowledge Management platform across the emarsys Group.

* Set-up, management of an expanding area (team of 25 people) for the German company Morgengold (breakfast delivery service). * eCommerce Logistics, HR, Sales/Telemarketing, PR, cooperations and online Marketing.

* Responsible for defining strategies and implementing marketing/PR activities: Product management, PR launch, Dialog / Online-Marketing and Customer Relationships (CRM). * Acquisition of international content partners (independent labels and designers).

* Design, planning, budget and implementation of sales promotion activities and over 20 major IT-events (e.g. Gartner, IDC, Forrester, Economist Corporate Network). * Leader of the event project-teams and member of the Large Accounts Steering Committee. * Networking/lobbying strategy: Global networking to approach influencers like CIOs or CFOs of multinationals, analysts, journalists and executives of chambers of commerce.

* Marketing conception, implementation and reporting of a CRM / Cross- & Up-Selling Program. * Automatisation of approx. 120 campaigns (through direct mailing, email, SMS/MMS, online marketing) for mobile commerce, fun/gaming and information services. * Project work on customer touchpoint integration, customer data-optimisation and profiling.

* Conception and implementation of complex Email Marketing campaigns in the banking sector. * Database modelling for a contact management-tool.

* Financial Process Engineering and Change Management (intranet communication). * Database development for specific corporate tax and financial calculations. * Prototype for an insurance web-portal managed via a Content Management solution.

* European best practises report of M&A integration at AXA for strategy, corporate communication but also for integration of HR, sales networks, products and processes.

* Operational activities (market research, sales planning and marketing controlling). * Relaunch of the Oatfield brand, Trade-Marketing and Business Development in France.

Marketing und Wirtschaftsinformatik