Tamara Böhm

Own and manage UX research roadmaps aligned with OKRs. Plan and analyze mixed-method studies (interviews, surveys, diary studies, usability tests, A/B tests) using behavioral data (Amplitude, Hotjar). Deliver personas, journeys, JTBDs, and prototypes. Advise cross-functional teams and management on data-driven product decisions and growth opportunities. Achievements include improved sales, conversion, retention, and user engagement through research-driven optimizations.

Until 09/2020 Junior Consultant. Provided strategic consulting for national and international FMCG clients. Developed tailored analysis concepts for marketing, sales, and product management. Delivered actionable insights to optimize brand and product performance. Built long-term client relationships and coordinated international projects, ensuring quality and timely delivery while promoting cross-departmental knowledge sharing.

Conducted courses in “Marketing and Strategic Communication” at the University of Würzburg. Advised advertising agencies on brand positioning, campaign development, and communication strategies for their clients. Planned, conducted, and analyzed market and consumer research (quantitative and qualitative) for agency clients across various industries. Increased campaign effectiveness and won multiple agency pitches through data-driven insights

Supported national and international clients across multiple industries (consumer goods, e-commerce, banking & insurance, automotive & travel). Conducted market, competitor, and target audience analyses, as well as qualitative and quantitative market research. Contributed to strategic concepts, presentations, and creative workshops, and developed practical personas and customer journey maps. Successfully completed training in “Creative Campaign Development” and “Storytelling”

Development of brand strategies, positioning, and corporate identities. Conducted target audience, communication, and competitor analyses. Planned and executed market research projects, including deriving actionable recommendations for strategic decision-making.

Led two seminars, each with 25 students, as part of the “Public Relations” course at the Chair of Media and Business Communication. Actively developed students’ academic writing skills and supported them in creating practical, hands-on PR concepts. Structured learning processes and facilitated professional discussions

Created precise, audience-focused content for the online shop, meeting both editorial and technical SEO requirements. Conducted keyword research and data-driven content optimization to improve visibility and conversion. Ensured linguistic and content quality across the entire product portfolio.

Supported product management in planning and executing music releases. Researched and developed album content, coordinated licensing and artwork, and created promotional materials. Collaborated with media partners and internal teams to ensure smooth workflows. Contributed to marketing and digital campaigns and optimized internal processes through structured data and communication management.

International Marketing & Business, Innovation Management, Swedish Language Course

Focus: Psychology, Market & User Research, Statistics

Focus: Communication & Instructional Psychology, Media Informatics, Human-Computer Interaction, Media & Business Communication, Empirical Research Methods