Tamer Çetin

• Leading the customer planning process helping sales teams drive sales, revenue and profit by accurately planning both base and promotion business and ensuring that all trade spend guidelines are met. • Defining category trade marketing including distribution, shelving and merchandising platforms that align with the customer’s “Go To Market” strategies. • Maximizing return on investment on trade promotions.

• Revenue mapping by region/occasion • Integration of opportunities derived from shopper insights to channel marketing plan • • New merchandising and execution standards • Visibility/communication strategy by channel • Dedicated consumer promotions by channel

• Responsible for execution of plan for business Chain Restaurants( Pizza Hut,Kentucky Fried Chicken Arby’s, Little Caesar’s, 7/Eleven); Cinema (Cinecity,Cinemars); Transportation ( Varan, Ulusoy,Kamil Koç); Hotels (Hilton, Ceylan-Intercontinental, Hillside, Taksim International, Sürmeli); Petroleum (BP, O/PET,Türkpetrol) • Managing annual agreements, marketing activities and promotions.

• Responsible for execution of plan for business of Bim, Gima, Endi, Yimpaş, Afra, Kommart. • Managing agreements, yearly activities, promotions, insert programs with regard to the marketing budget. • Actively involved in the preparation of the annual assessment, negotiating in order to make sure decisions are agreed upon, and signed in accordance

• Analysed various market information sources ( AC Nielsen Retail Panel, HTP Household Panel, CCBT Datawarehouse) to monitor and report CCI and competitors market position. • Prepared detailed analysis on Retail Panel of the Carbonated Soft Drink Market • Reported market conditions, competitor activities and CCI execution regarding pricing, promotion and merchandising for Mersin (Southeast) Region on periodical basis.