Tami O'Keefe

Managed and implemented National customer to consumer directed marketing campaigns with multi million dollar account Alliance Entertainment, in support of key EMI Music Marketing priorities and initiatives. Managed project budget up to $400K. • Collaborated on and created strategic sales programs for key (EMI) priorities. Included product positioning, creative development and consumer awareness with account in both print and online e-commerce advertising. On average a 200% increase was delivered as a re

Maximized consumer sales of EMI titles through selling and marketing to assigned, direct accounts and through product coverage, visibility and awareness at other retail locations: • Initiated, planned and implemented promotions at retail stores for established and emerging recording artists. Resulted in heightened consumer awareness and increase in sales. • Monitored compliance and resolved any issues with advertising and promotion commitments in assigned retail outlets. Ensured appropriate stock levels

Created and established customized promotions for developing and existing accounts as incentives for future business. • Developed and nurtured new lifestyle and specialty accounts via direct solicitations, follow up and servicing of accounts. • Initiated and implemented in store campaigns for developing artists with in-store play, product placement, account advertising programs and solicitations which gave increased exposure and increase in sales. • Coordinated events with publicists and radio promoters

Managed and supervised internal Marketing department with staff of three. Created and implemented marketing programs. Organized co-op ventures between Vendors and retailers. Managed budgets up to $3.7M • Coordinated print, video and point of purchase promotions. • Oversaw design, production, manufacturing and pricing of various advertising programs. • Solicited, secured and processed advertising and sponsorship revenues. • Planned, negotiated contracts, ordered catering, hired live entertainment, o