Tanya Hemmerlin

• Support of the local volunteers (> 30) in 4 German communities. • Play a key role in creating a welcoming and inclusive environment for women to socialize and build friendships in a new city.

• Performance Marketing: Strategic planning and performance monitoring across Paid Search, Paid Social, Programmatic & Marketplaces. • Cross-Functional Coordination: Liaising with media and creative agencies for seamless collaboration. • Project Management: Implemented Jira for the marketing team to streamline project management, enhance collaboration, and improve overall workflow efficiency.

• Organize a diverse range of events to foster connections among a global community of women in Frankfurt. • Manage and curate the Facebook group with over 8K members, facilitating meaningful interactions and friendships. • Support of our event hosts team. • Play a key role in creating a welcoming and inclusive environment for women to socialize and build friendships in a new city

• SEO Enhancement: Successfully improved overall SEO scores for websites. • End-to-End Campaign Management: Implemented effective Google Ads campaign & provided support for LinkedIn Advertising. • Data Reporting: Proficiently analyzed and presented LinkedIn, website pages, campaigns, and SEO results.

• SEO Strategy Management: Led successful SEO improvements, increasing Google indexed pages from 10,000 to 42,000, and boosting organic traffic by 200% across domains. • End-to-End Campaign Management: Achieved +3.51 ROAS on Google Ads, managed Bing Ads and affiliate programs for four websites. • CRM & Organic Social Media: Orchestrated effective newsletters and managed social media platforms (Facebook, Instagram & Pinterest). • Marketing Intern Management

• Blog Content Creation: Produced engaging content for French and English blogs tailored to user personas. • Blog Redesign: Successfully revamped blogs on WordPress to enhance user experience. • Paid Search Optimization: Improved Quality Score on Google Ads and Microsoft Advertising. • Social Media Strategy: Planned and optimized organic social media presence on Facebook, Instagram & Pinterest for three key markets.

• Content Creation: Developed blog content for a construction worker finding website using WordPress and incorporating HTML when required.

• Content Creation: Produced engaging content for the Facebook page utilizing Canva for design. • Partnership Management: Successfully managed partnerships with event organizers.