Teresita Perez-Salamero

A community and consulting service for creative solopreneurs. Using a flexible barter system, T - Time offers a bridge to business support, insights and tools for artists of all walks of life. "Art has always been good for Business. It is time that Business is good for Art."

Evaluate and design a multichannel digital strategy: social, search, CRM and website. Recommendations on ecommerce, social media channel strategy and staffing. Analyze opportunities in Paid Media for Search and Display Ads.

Crafted multi-channel digital experiences through complete consumer journey. Established end-to-end Influencer Marketing and Content Marketing strategies. Built business and partnership with global luxury eRetailers (Net-a-Porter, Harrods). Managed the Digital & Communication team, including freelancers and agencies.

Created global eRetailer & eCommerce strategy for Gucci Beauty. Pioneered digital/mobile launch of Guilty new campaign via content strategy. Creator of #GuiltyNotGuilty leveraging consumer analytics and market opportunity. Designed 360° integrated communication strategy on Gucci Bloom with global toolbox deployment.

Led global 3-year innovation and marketing for Gucci Guilty (40% of Gucci Parfums). Partnered with R&D & Supply Chain to increase profitability and structural financials. Managed central operations budget with stewardship & strict accounting results.

Negotiated annual customer activation plans for 14 brands in 4 countries. Managed joint business plans securing ambitious business targets with distributors. Led media strategy & planning with Go-To-Market strategy.

Marketing Management and International Business