Tiffany Lagos

Grew the unique customer base by +28% YoY and delivered record-high Pay-ins of >10M EUR in July 2021. Optimised P&L to deliver +7% growth in profitability YoY. Implemented overhauled customer segmentation of relevant client tiers, generating an additional 1M EUR+ in global sales YoY. Set a Global high-value strategy through the use of the OKR (Objectives and Key Results) framework with an emphasis on operational excellence and cross-functional collaboration.

Restructured Marketing including Creative, Country Management, VIP, and CRM teams to enable an omnichannel approach and optimise customer success, while reporting progress to C-level. Improved marketing capabilities through the management of a selection of agency partners, the amendment of marketing inefficiencies, and strategic integration of a new CRM software provider. Enhanced existing marketing strategies through hiring and hands-on review of ongoing commercial efforts.

Responsible for P&L performance of Whitelabel brand. Reported to the leadership team and CEO on performance against budget expectations. Responsible for supporting budget delivery and P&L for the casino elements of the core Betway Brand in the UK. Delivered savings of £400k just two months after implementation and redesign of the welcome offering. Initiated and delivered the full scope and project plans for a digital website redesign to enforce the online Whitelabel's UVP.

Multiple operational roles in a variety of i-gaming companies, working up from CS representative to VIP manager. Responsibilities include VIP programme management, customer portfolio optimisation including upselling, retention, reactivation, account management and marketing.