Tilman Rotberg

Hired to lead the consumer-centric transformation, turning a founder-focused, opportunity-driven start-up into a scalable business. Responsible for double-digit € annual marketing budget. Heading up a team of 40+ marketing professionals. Reporting into the CEO. Key achievements: Developing + implementing new marketing strategy, doubling share of owned channels in media mix / Redefining the brand, doubling brand awareness / Increasing share of automatically managed campaigns from 0% to 80%

Appointed to completely transform GfK’s largest (triple-digit million € of annual revenue), strategically most important unit. Played a leading role in GfK’s transformation process. Managed a double-digit million € development budget. Built and led cross-country team of 20+ product owners. Reported into the Global CPO.

Promoted to lead the transformation of the ring-fenced digital flagship start-up “GfK Crossmedia Link” into an integrated, commercially successful product. Responsible for double-digit million € annual revenue. Led a global cross-functional team of 100+ professionals including Operations, Sales, Product, Tech and Marketing.

Relocated to Germany to transform GfK’s siloed Media business into an integrated, cross-media portfolio. Responsible for double-digit million € annual revenue. Built up and led a team of six senior Key Account Managers.

Relocated to San Francisco to build up GfK’s all-new Silicon Valley presence and to globally lead GfK’s business with Technology clients (triple-digit million € of annual revenue). Built up a team of 10 professionals in Silicon Valley. Led a cross-country team of 15 Key Account Directors.

Learning the Essentials. Appointed to join GfK’s Technology team Germany, eventually taking over the responsibility for one team and acquiring a major US-based technology client