Tim Glaser

• Responsible for the development of features of B2B platforms to extend a digital ecosystem • Responsible for the development and market entry of the platform Cypress One (www.cypress.one) • Developed and managed product strategy, product roadmap, product backlog and sprints • Elaboration and execution of tests (A|B, prototyping) during the discovery phase for validation of product design and user

• Identified a knowledge transfer issue through user research, quantitative and qualitative surveys • Developed a scale to measure the international cultural influence on knowledge transer • Developed KPIs for optimization using self-generated research data

• Developed and managed website concepts and analyzed website performance based on relevant e-commerce KPIs • Performed data analyses for marketing activities by creating use cases, evaluation of usability tests and supported the implementation of UX strategies

• Developed and implemented four own brands including campaign planning and product marketing • Executed product analyses and coordinated measures for product optimization and internationalization to UK and NL • Developed conceptional designs of websites for the visualization of the developed own brands and created a scrolly-telling in coordination with the Customer Journey team

• Supported in audits of annual financial statements in various industries • Identified risks by using control mechanisms • Implemented plausibility checks of data in annual financial statements

HTML, CSS, Python

Main focus: • International Management and Marketing • Innovation Management • Market Research • Consumer Trends • Master-Thesis: „Knowledge Transfer Across Intra-Organizational Boundaries: The Role of Organizational Culture“

Main focus: • Finance and Accounting • Bachelor-Thesis: „The principle of prudence - a critical appraisal with special consideration of empirical findings“