Timothy Lynch

• Create and execute marketing plans for achievable startup growth • Develop, launch and measure all digital advertising efforts • Budget for current and future funding levels • Manage Salesforce App Exchange distribution channel • Responsible for SalesForce administration • Establish thought leadership in SaaS and SalesForce communities

- Directed content for 40+ programs per year in each of three clinical categories - Led the Meetings and Marketing Teams in the development, execution, and measurement of audience generation campaigns, growing the membership from 8K to 42K+ members - Conducted research to uncover physician practice behavior - Developed educational intervention plans including outcomes measurements - Developed mobile applications (iPhone/Android) for Massachusetts General Hospital

- Researched new inventions, initiatives, patent licensing and acquisition of new technology that resulted in several new consumer and recreational products and product enhancements - Facilitated innovation sessions with clients and external partners - Identified strategic investment and licensing opportunities for manufacturing clients - Reported on emerging technology for clients’ new product research teams - Created and presented quarterly growth opportunities to clients’ senior management teams

- Planned, executed and measured digital marketing strategies for brand websites, including email/newsletter, membership and content (meeting coverage, original articles) for: - Vascular Biology Working Group (VBWG) - Coalition for the Advancement of Cardiovascular Health (COACH) - Interventions in Cardiology Study Group (ICSG) - MD Rounds online grand rounds series - Managed over 150 regional meetings per year - Developed accredited enduring educational materials from medical education programs

Social Psychology

Behavioral Economics Certificate Program on Irrational Behavior

Leading Strategic Innovation in Organizations