Tina Chern

+ Wrote technical blog posts for iOS/Android/Web/PDF Viewer app, marketing content (landing page, email marketing, product releases, version updates), English to Chinese translation for SDK integration guide, email templates, mobile app localization + Developed content strategy + Managed SEO/SEM, Google Ads, Bing Ads, KPI, content distribution, social media accounts + Created internationalization plans + Increased lead generation by nearly 60% + Google AdWords: increased conversion rate by 660%

+ Strategized digital content with YouTube talents for BBTV and Huffington Post News & Entertainment YouTube MCN (Outspeak) + Aligned digital content with BBTV's vertical objectives on YouTube + Drove company brand awareness using direct email/content marketing + SEO and content optimization enhancing online video exposure on YouTube + Online content analysis + Provided YouTube best practices + Exceeded target on monthly basis influencing video content development through content strategy

+ Executed business plan and sales strategy to achieve monthly targets + Managed staff performance review, retail/sales operation, daily multi-carrier promotion training, monthly district communication and P&L control + Employee development through consistent training and coaching on sales strategy, soft skills, customer retention, industry & mobile technology knowledge, and problem-solving + Interviewed and assisted in hiring new employees

+ Wrote SOP guidelines, business contracts, advertising brochures and technical content for existing and new product development + Created marketing materials for Europe, Asia, and North America market + Coordinated trade-shows in Germany, Las Vegas, China, and Taiwan + Managed B2B email templates, customer responses, OEM products demands, and reverse engineering projects from purchase order to shipment delivery + Repaired and retained B2B clientele relationship

Cultures and Media Analysis

Directing, writing, collaborating theatre projects Film/Text Analysis